1、重慶大學(xué)碩士學(xué)位論文北大青鳥Aptech計(jì)算機(jī)教育營(yíng)銷戰(zhàn)略研究⑧碩士研究生：陳振宇指導(dǎo)教師：何謙副教授學(xué)科、專業(yè)：工商管理重慶大學(xué)經(jīng)濟(jì)與工商管理學(xué)院二00四年十月英文摘要ABSTRACTThecontent’sbriefsummaryis：in2002，isofbadsituationofITtraining，theITtrainingofBeidaJadeBirdAptechpalysaleadingroleincomputeredu

2、cationInjusttWOyears，BeidaJadeBirdAptechhasbecometOafamousbrandinITtrainingindustrybesides，itcontinuousmaintainitsleadingpositionNowwehaveeducated50thousandstudents，thegrowthrateisreallyastonishedThisthesisistoanalyseits

3、successfulreasonofBeidaJadeBirdAptechfromitsmarketingstrategyofcomputereducationT11istextthroughanalyzingtheenvironmentofITeducation，researchingthedemandoftheconsumerinITeducation，alsoanalyzingthecompetitionenvironmentof

4、trainindustrywhichtheBeidaJadeBirdAptechfaced，andfindouttheBeidaJadeBirdAptech’smarketingopportunity—topushforwardtheprofessionaltechnicalskilltrainingofsoftwareengineercombinedwithourselvesadvantage；Inordertodevelopthev

5、alidmarketingstrategytheBeidaJadeBirdAptechtoclassifiedtheITeducationalmarket。andtofixthemarketingpositionofthetrainingfortheprofessionalsoftwareengineer，andalsodeveloptheACCPcoursesystemwithChineselocalizationspecialfea

6、tures；HowtosetupBeidaJadeBirdAptech’Seducationalbrand—theflrstbrandofITprofessionaltraininginChinaandhowtocarryoutthebrandexpanding—thebiggestITprofessionaleducationdevelopmentcompanywhichistheimportantlinkofthestrategic

7、implementofBeidaJadeBirdAptechmarketing，andbuildingupitsITprofessionaleducationchartermanagementSystemisthemostspecialstrategicimplementmeansinBeidaJadeBirdAptechAnintegratedmarketingstrategyincludesatleastthreecontents：

8、nestrategicprincipleofmarketingartenterprisehave；Inthefiercecompetitionenvironment，whatcompetedstrategyanenterpriseshouldadopt；Theimplementofmarketingstrategy，thatisbusinessenterpriserealizethestrategicprincipleofmarketi

9、ngandthemethod，measllreandstepofcompetedstrategyT11istexthasanalysedtheenvironmentofITeducationandthefiercecompetedsituationBeidaJadeBirdAptechfaced，andthenanswerthesethreequestionsonebyone：Thestrategicprincipleofcompute

10、reducationalmarketingofBeidaJadeBirdAptechistoushertherealprofessionaltrainingtoChinatobreakthemonotonoussituationofthetrainingthatthebusinessenterprisebusinesstrainingoforiginalfactoryandguidethetrendoftheprofessionaltr