1、復(fù)旦大學(xué)碩士學(xué)位論文珠江三角洲企業(yè)的轉(zhuǎn)型升級策略以康達國際有限公司為例姓名：周麗芳申請學(xué)位級別：碩士專業(yè)：高級管理人員工商管理指導(dǎo)教師：華民20090421063025465周麗芳珠江三角洲企業(yè)的轉(zhuǎn)型升級策略一以康達國際有限公司為例ABSTRACTFrom2007tO2008period，thelaborintensiveexportindustryinthePearlRiverDeltafellintoplightfromfollow

2、ingchallenges：‘‘RMBrevaluation’，‘‘LaborCostrisen’，‘‘theReductioninExportRebates’’，‘‘PriceSoarinGlobalRawMaterialMarket’，and‘theAcceleratedCoastalRegionIndustryTransformationandUpgradingPolicy”TheimplementationofLaborCont

3、ractLawin2008hadledtOhugeinfluenceinthePearlRiverDeltawhilethe‘‘SubpfimeMortgagesCrisis’’brokeoutinAmericaandturnedouttOglobalconsumerdemandrecessionFromSeptember2008，theexportvolumeofMainlandChinahadsharplydecreasedfors

4、everalmonthsinarowmadethehardshipevenmoreunbearableforcoastalregionexportindustryInfluencedbythesedetrimentalfactors，CandorInternationalIncorporationwhodealingwithmainlyUSlightingbusiness，facedthechallengesofincreasedCOS

5、t，anddelayeddeliveryandsufferedagreatlossincompanyreputationWitlltheleadershipthinking“Turningcrisisintoopportunities’，CandorInternationalIncorporationdecidedtOaccelerateupgradingandtransformationinordertoavoidbeingelimi

6、natedintheglobalwaveHowtoimproveincustomersatisfaetionandmaintainthegoodrelationshipareprioritiesMediumtOlongtermstrategiesaimedatbecomingtheinventorofvaluesupplychaininthelightingindustrythroughthefollowingmeans：consoli

7、dationoftheenterpriseorganization，theboostinmanagerialeffectiveness，theintegrationofinformationsystem，thedesignofSOPandsupervisionmechanism，andtheenhancedmanagementandintegrationofsupplychainteducethecostWhilestabilizing

8、currentcustomerrelationship，thecompanyalsofocusedondevelopingnewsalesterritoryInthelongrun，facingtheincreasingcostpressureinPearlRiverDeltathecompanydesirestOmoveforwardtoawholetransformationafterthegoaloforganizationupg