1、原 創(chuàng) 性 聲 明本人鄭重聲明：本人所呈交的學(xué)位論文，是在導(dǎo)師的指導(dǎo)下獨(dú)立進(jìn)行研究所取得的成果。學(xué)位論文中凡引用他人已經(jīng)發(fā)表或未發(fā)表的成果、數(shù)據(jù)、觀點(diǎn)等，均已明確注明出處。除文中已經(jīng)注明引用的內(nèi)容外，不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的科研成果。對本文的研究成果做出重要貢獻(xiàn)的個人和集體，均已在文中以明確方式標(biāo)明。本聲明的法律責(zé)任由本人承擔(dān)。論文作者簽名： 日期： 2016-4-25關(guān)于學(xué)位論文使用授權(quán)的聲明 關(guān)于學(xué)位論文使用授權(quán)的

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3、。論文作者簽名： 導(dǎo)師簽名： 日期：2016-4-25MBA 學(xué)位論文 作者：姜順安 中國再保險集團(tuán)經(jīng)營模式改進(jìn)研究IIAbstractWith the intensification of economic globalization, the financial industry separated operationhas gradually evolved to mixed operation, a group of mixed

4、 business leader is leading thedevelopment direction of the international financial industry, such as Citigroup, Wells Fargogroup, Deutsche Bank, insurance, banking, securities and other package of financial services toc

5、ustomers. Compared with this, in China since the early 1990s established financial “separateoperation“ mode by the huge impact, a number of financial enterprises has established a group ofmixed management mode and great

6、achievements have been made, such as CITIC 、 ChinaEverbright、 Ping’an and other financial enterprises.In this paper, the current financial industry popular general banking （Universal bank ）,bank parent company, financial

7、 holding group ,the major mixed business model is described. WithChina Reinsurance group as the research object, the current single business model are analyzed,and points out shortcomings of the existing, using relevant

8、theories and methods, emphaticallyfrom the aspects of specific corporate governance structure, organization structures, cross sellingmarketing strategy, construction and management platform, risk control, to improve the

9、currentoperating mode, and how to establish the universal banking model of financial holding group, tobuild the core competitiveness of the group, to maximize the value of group.Key words: Insurance group; Operation mode