1、電視生活服務類節(jié)目現(xiàn)狀與發(fā)展研究學位申請人：l、心田學位類別：文學碩士年級：2010級學科專業(yè)：廣播電視藝術學指導教!J幣：項仲平授予單位：浙江師范大學提交時間：2013年3月20日RESEARCHONTHESTATUSQUOANDDEVELOPMENTOFLIFESERVICETVPROGRAMCandidate：XintianBUAcademicDegreeAppliedFor：MasterofArtsGrade：2010Speci

2、alty：RadioAndTelevisionArtsSupervisor：ZhongpingXiangUniversity：ZhejiangNormalUniversityDateofsubmission：March20，20】3RESEARCHONTHESTATUSQUOANDDEVELOPMENTOFLIFESERVICETVPROGRAMABSTRACTWiththereformandopeningup，Chinamadegre

3、atpr。鏟essineconomicdevelopmentandpeople’SlivingstandardimprovedalotToimprovepeople’Slivelihood，thegovernmenthasreleasedmanyrelmingpoliciesOntheonehand，givenmaterialwealthisadequate，peoplebegintopaymoreattentiontolifequal

4、ityandphysicalandmentalhealth；ontheotherhandastheTVtechnologyisincreasinglyupdated，theaudiencesneedmorethaninformationathomeandabroad，theyarehavingdiversifieddemandsUndersuchasocialbackgroundandculturalcontext，lifeservic

5、eTVprogramareincreasinglyfavoredbymoreaudiencesTherefore，researchandanalysisonthestatusquoanddevelopmentoflifeserviceTVprograminChinamayhaveguidingsignificanceashowtoimprovetheaudiences’qualityoflifeandwell—beingindexThi

6、sdissertationconsistsoffourpartsThefirstpartintroducesthedevelopmentprocessoflifeserviceTVprogramasawhole，clarifiesthedefinitionoflifeserviceTVprogramandclassifiesthelifeserviceTVprogramfromtheperspectiveofthenatureofthe

7、programsThesecondpart，onthebasisofclassification，studiesthestatusquooflifeserviceTVprogramintermsofprogrampatternsandcontentsandphilosophyThethirdpartsummarizesthedrawbacksoflifeserviceTVprograminitsdevelopment，including

8、informationresourcewaste，reducedservicefunctions，ignoringtheneedsoftheaudiences，andcommunicatingfalseinformationThefourthpartputsforwardsomesuggestionsforimprovinglifeserviceTVprograminChinaMoreeffortsshouldbethrewintoim

9、proveprogramoriginalityandplanningfromtheperspectivesoffamilysocietyandregion；programpackagingandmarketingshouldbeimprovedfromtheaspectsofprogramspecialization，differentiationandbrandstrength；whenimprovingculturalquality

10、theTVpeopleshouldraisetheirprofessionalethicsandenrichknowledgeassets，andupholdtheservicephilosophyof‘peopleoriented’；atlastthelifeserviceTVprogramshouldbecomeservice，commerce，enjoymentandpracticabilityorientedSOastoguid