1、分類號：密級：公開學(xué)號：2007200單位代碼：10407碩士學(xué)位論文論文題目:基于Web挖掘的電子商務(wù)個性化推薦技術(shù)研究研究方向：數(shù)據(jù)挖掘?qū)I(yè)名稱：計算機(jī)應(yīng)用技術(shù)研究生姓名：王海超導(dǎo)師姓名、職稱：賀智明教授2009年12月30日江西贛州IIAbstractWiththegrowingpopularityofIntertheflourishdevelopmentofecommerceBusinesswebsitesbasedonInte

2、rarefacingmemeintensecompetitions.Sothedevelopmentofbusinesssitesfromthe“sitecentric“to“usercentric“becomesanecessity.Theproblemfecommercemustbesolvednecessarilythathowwecaneffectivelygnizeusealargenumberofcomplexecommer

3、ceinfmationextractinterestingpatternstounderstthecustomersbehavissoastoimprovethesitesstrutureprovidecustomerswithpersonalizedservices.Webasalargewidelydistributedglobalinfmationservicecenterwhichcontainsarichdynamichype

4、rlinkedinfmationsinfmationsofinterviewuseprovidesawealthofresourcesfpersonalizedservicesofecommerce.TheextractionoftheusefulinfmationcontainedonWebneedstobaseondatamingtherefetousethepersonalizedrecommendationbasedonWebm

5、iningisaneffectivewaytoresolvetheseissues.ThisthesismakeaverycomperhensivestudyfWebdataminingbasedonCRM.Thewkinnovationaremainlyembodiedinthefollowingfiveareas:(1)ItpresentdCrossstyleWebMiningapproachfPersonalizedRecomme

6、ndationthatintroducesWebcontentminingWebstructureminingbasedonWebusageminingpersonalizedrecommendation.BasedontheimproveddefinitionofsparsematrixwecanusedifferentrecommendedmethodindifferentsituationsofWebsites:Innmalsta

7、tetheWebusageminingpersonalizedrecommendationscanbeusedstillButwhentheuserprojectratingmatrixiscoldstartsparsewecanprovideuserswithpersonalizedrecommendationsaccdingtothesimilaritybetweenthepagecontentspagelinks.Inadditi

8、onWebcontentWebstructureminingresultsrepresentationusethesameexpressionwayfsendingtotherecommendationengine.(2)ItpresentdanImprovedPAM(IPAM)algithmbasedondichotomyuseitfthepersonalizedrecommendationofWebstructureWebconte

9、ntdata.IPAMalgithmeffectivelysolvesproblemsofoveriterationshightimecomplexityinthetraditionalPAMalgithmInadditionitaddedtheweightofWebstructureWebcontentinpagesintotheIPAMalgithmfromrealitymakeclusteringmepractical.(3)It