1、<p><b>　　汽車(chē)配件網(wǎng)絡(luò)營(yíng)銷(xiāo)</b></p><p>　　第一，汽車(chē)配件網(wǎng)絡(luò)管理概念美國(guó)汽車(chē)零部件的汽車(chē)配件經(jīng)銷(xiāo)商鍾泰是這家商店購(gòu)物和其特點(diǎn)，但位于郊區(qū)的亞特蘭大、美國(guó)及其他配件，是在線(xiàn)交易，和汽車(chē)配件銷(xiāo)售相關(guān)服務(wù)可在互聯(lián)網(wǎng)上。此 distributior 存儲(chǔ)的銷(xiāo)售人員有廣泛的知識(shí)網(wǎng)絡(luò)，他們耐心地幫助沒(méi)有在線(xiàn)的交易經(jīng)驗(yàn)，其客戶(hù)在互聯(lián)網(wǎng)上完成。如果客戶(hù)需要，它們也可以免費(fèi)傳

2、授知識(shí)的在線(xiàn)交易。為了反映快速、便捷的在線(xiàn)銷(xiāo)售，他們提供24小時(shí)的服務(wù)，如果客戶(hù)提出的問(wèn)題，他們總是努力在15分鐘內(nèi)答復(fù)?？蛻?hù)需要，坐在家里之前進(jìn)入商店銷(xiāo)售的計(jì)算機(jī)，然后在網(wǎng)站可以完成所有想做、鐘表店配件、下載圖片、汽車(chē)價(jià)格、訂單等。然后，您可以坐在家里或他自己維修車(chē)間的門(mén)到門(mén)的收到的汽車(chē)配件的推銷(xiāo)員。</p><p>　　在線(xiàn)交易確實(shí)有很多優(yōu)勢(shì)。為節(jié)省時(shí)間，這是明顯的。這種方式，說(shuō)的經(jīng)銷(xiāo)商貿(mào)易成為吸引客戶(hù)的一種

3、方式，人們逐漸接受它和批準(zhǔn)。同時(shí)，網(wǎng)上的交易減少了很多的開(kāi)支，包括工作人員、管理、市場(chǎng)營(yíng)銷(xiāo)等，和節(jié)省的開(kāi)支成本上汽車(chē)配件價(jià)格對(duì)客戶(hù)的利益。</p><p>　　這是外國(guó)汽車(chē)配件銷(xiāo)售的網(wǎng)絡(luò)化管理。通過(guò)互聯(lián)網(wǎng)和電子商務(wù)實(shí)現(xiàn)我們國(guó)家，然后在線(xiàn)業(yè)務(wù)營(yíng)銷(xiāo)MVP的汽車(chē)配件這具有重要的意義。從汽車(chē)零部件的現(xiàn)狀，汽車(chē)銷(xiāo)售網(wǎng)絡(luò)遍布流通不是建設(shè)的完美的或在內(nèi)部網(wǎng)絡(luò)中的一個(gè)條件。網(wǎng)絡(luò)設(shè)置是主要為企業(yè)內(nèi)部協(xié)調(diào)和日常管理，而不是電子商務(wù)。

4、</p><p>　　從國(guó)外，中國(guó)的在線(xiàn)配件銷(xiāo)售前景也可以是啟示的汽車(chē)零件在線(xiàn)銷(xiāo)售的發(fā)展。在外國(guó)汽車(chē)配件的銷(xiāo)售，怎么辦？零公里銷(xiāo)售如何為客戶(hù)提供最滿(mǎn)意的服務(wù)嗎？互聯(lián)網(wǎng)，這兩個(gè)問(wèn)題可以大大減輕。現(xiàn)在，尤其是發(fā)達(dá)國(guó)家通過(guò)互聯(lián)網(wǎng)購(gòu)買(mǎi)汽車(chē)用品世界各地正在迅速擴(kuò)大。</p><p>　　第二，汽車(chē)配件網(wǎng)絡(luò)管理優(yōu)勢(shì)在線(xiàn)購(gòu)買(mǎi)的汽車(chē)部件的汽車(chē)經(jīng)銷(xiāo)商和客戶(hù)，是否為汽車(chē)零部件制造企業(yè)，這是一件好事。第一，對(duì)汽

5、車(chē)零部件制造企業(yè)，互聯(lián)網(wǎng)可以更輕松地收集顧客購(gòu)買(mǎi)汽車(chē)零件的過(guò)程中的各種問(wèn)題和及時(shí)的信息反饋給汽車(chē)零部件生產(chǎn)企業(yè)。根據(jù)以上分析，企業(yè)可以出示客戶(hù)購(gòu)買(mǎi)意向，因而產(chǎn)生符合市場(chǎng)需求作為汽車(chē)零部件。這節(jié)省了時(shí)間和成本，且搶奪市場(chǎng)機(jī)會(huì)。第二，使用互聯(lián)網(wǎng)的信息和便捷的服務(wù)，制造企業(yè)可以迅速告知的配件供應(yīng)商庫(kù)存和銷(xiāo)售，從而調(diào)整他們的生產(chǎn)和汽車(chē)部件分配計(jì)劃。汽車(chē)配件供應(yīng)商降低庫(kù)存，加速現(xiàn)金流，取得令人滿(mǎn)意的回報(bào)。對(duì)于用戶(hù)來(lái)說(shuō)，他們可以通過(guò)互聯(lián)網(wǎng)，像可選的

6、"菜單"選擇自己需要汽車(chē)零部件。</p><p>　　汽車(chē)零件制造企業(yè)和賣(mài)方市場(chǎng)信息很重要，而且可以通過(guò)互聯(lián)網(wǎng)方便地獲得?；ヂ?lián)網(wǎng)汽配銷(xiāo)售商可以提供實(shí)時(shí)的字段信息的生產(chǎn)企業(yè)的客戶(hù)。信息需求可以幫助減少汽車(chē)配件銷(xiāo)售生產(chǎn)企業(yè)收費(fèi)通常成本將占大約 15%的最終銷(xiāo)售汽車(chē)配件價(jià)格。如果推廣成本，成本是更高的比例。事實(shí)上，互聯(lián)網(wǎng)也可以發(fā)揮廣告的作用。</p><p>　　在此之前，汽

7、車(chē)零部件分布的賣(mài)家一向只賣(mài)的一部分和窮人的另一部分。錢(qián)是被占領(lǐng)的一部分費(fèi)用導(dǎo)致銷(xiāo)售汽車(chē)配件。透過(guò)互聯(lián)網(wǎng)，可在生產(chǎn)和銷(xiāo)售市場(chǎng)銷(xiāo)售的壞汽車(chē)零部件避免生產(chǎn)企業(yè)和供應(yīng)商。隨著互聯(lián)網(wǎng)和便捷的服務(wù)，不僅節(jié)省時(shí)間和成本，且更重要的是，互聯(lián)網(wǎng)會(huì)導(dǎo)致一個(gè)概念的變化，汽車(chē)零部件制造企業(yè)、分銷(xiāo)商和顧客被卡住的nearlier更多。</p><p>　　第三，中國(guó)的汽車(chē)配件網(wǎng)絡(luò)管理的發(fā)展趨勢(shì)</p><p>　　

8、中國(guó)的汽車(chē)配件網(wǎng)絡(luò)管理和電子商務(wù)已開(kāi)始發(fā)展趨勢(shì)。許多當(dāng)前國(guó)內(nèi)大型和中型汽車(chē)維修企業(yè)建立了計(jì)算機(jī)管理系統(tǒng)，實(shí)現(xiàn)了內(nèi)部網(wǎng)絡(luò)。這涵蓋整個(gè)網(wǎng)絡(luò)維修服務(wù)。接收來(lái)自調(diào)度材料檢查的業(yè)務(wù)?？梢宰層?jì)算機(jī)的控制了解經(jīng)營(yíng)的實(shí)時(shí)監(jiān)控，可以形成，并極大地提高員工的工作效率，更重要的是，取代手工會(huì)計(jì)核算和管理，加強(qiáng)配件。</p><p>　　與此同時(shí)，一些大的規(guī)模，當(dāng)前的操作性能良好的汽車(chē)配件經(jīng)銷(xiāo)商還介紹了計(jì)算機(jī)化的管理。由于汽車(chē)產(chǎn)品，此類(lèi)

9、管理軟件，那么使用各種人員必須裝載警衛(wèi)隊(duì)訓(xùn)練一段時(shí)間后會(huì)更高的要求。這種汽車(chē)零件管理網(wǎng)絡(luò)覆蓋全過(guò)程的操作。從進(jìn)貨、零售和批發(fā)價(jià)格根據(jù)確定模型，和這種數(shù)字分類(lèi)管理，最后做帳戶(hù)結(jié)算及交付，以及消脹。連鎖經(jīng)營(yíng)更好地經(jīng)銷(xiāo)商已放它在整個(gè) FenXiaoDian 的網(wǎng)絡(luò)管理，形成一定規(guī)模的網(wǎng)絡(luò)連接。很多汽車(chē)配件從網(wǎng)絡(luò)管理的所有經(jīng)銷(xiāo)商都獲得好的回報(bào)。最突出的特點(diǎn)反映在商品，通過(guò)網(wǎng)絡(luò)管理分配，可以達(dá)到事半功倍的效果。</p><p&

10、gt;　　此外，近年來(lái)舊汽車(chē)配件流通制度逐漸被打破，汽車(chē)零部件市場(chǎng)不斷成熟的蓬勃發(fā)展。一些有遠(yuǎn)見(jiàn)的洞察力，營(yíng)辦商感到有網(wǎng)絡(luò)時(shí)代，開(kāi)始和附近的市場(chǎng)網(wǎng)絡(luò)。長(zhǎng)春市西部的北京汽車(chē)配件、 汽車(chē)配件等上海汽車(chē)零配件市場(chǎng)如虛擬網(wǎng)絡(luò)建設(shè)的城市和2000年市場(chǎng)的發(fā)展。但現(xiàn)實(shí)是網(wǎng)絡(luò)是很幼稚，但肯定不實(shí)現(xiàn)網(wǎng)上交易和服務(wù)。</p><p>　　與節(jié)奏的加快"兩"，逐漸贊揚(yáng)"三位一體"的銷(xiāo)售模式，在

11、地球研究的業(yè)內(nèi)人士。例如，在選擇上海通用經(jīng)銷(xiāo)商時(shí)，是否有"三位一體"的銷(xiāo)售能力，以確定對(duì)象，如"三位一體"整車(chē)配件銷(xiāo)售模式是網(wǎng)絡(luò)流場(chǎng)的縮影。因?yàn)樗瑥目ㄜ?chē)銷(xiāo)售、零配件供應(yīng)、維修。</p><p>　　提到汽車(chē)部件網(wǎng)絡(luò)管理和電子商務(wù)，有人認(rèn)為，汽車(chē)配件電話(huà)購(gòu)物是實(shí)際上c商務(wù)因?yàn)橹挥袦贤ㄆ脚_(tái)之間不同，操作基本上是相同。其實(shí)這種認(rèn)識(shí)是不準(zhǔn)確，電話(huà)業(yè)務(wù)和電子商務(wù)是更像表兄弟，在許

12、多方面，電話(huà)業(yè)務(wù)先天性缺陷。第一，消費(fèi)者從電話(huà)中了解的信息是有限的完全可以滿(mǎn)足客戶(hù)的需求。第二，如果廣告商或因配件的銷(xiāo)售，目錄，客戶(hù)的印刷配件成本的打印速度更高，但緩慢的重建。此外，電話(huà)交流，由于對(duì)環(huán)境、 對(duì)聲音，說(shuō)到，影響的因素，使電話(huà)服務(wù)人員的困難和錯(cuò)誤率增加。正如電話(huà)業(yè)務(wù)、 管理內(nèi)容的深度和廣度方面進(jìn)一步發(fā)展中將受到限制。</p><p>　　四、汽車(chē)零件分發(fā)系統(tǒng)和網(wǎng)絡(luò)管理的建設(shè)</p>&l

13、t;p>　　汽車(chē)零件分發(fā)系統(tǒng)和網(wǎng)絡(luò)管理的建設(shè)，現(xiàn)在成功在線(xiàn)交易有形產(chǎn)品如書(shū)籍、音像制品、服裝等，和汽車(chē)零部件作為某些科學(xué)和技術(shù)內(nèi)容，一些產(chǎn)品是 statemandatory 標(biāo)準(zhǔn)的工業(yè)產(chǎn)品，要實(shí)現(xiàn)在線(xiàn)交易，與其他工業(yè)的產(chǎn)品相比有其優(yōu)勢(shì)、賣(mài)家和買(mǎi)家，只要貼上信息輸入與互聯(lián)網(wǎng)有關(guān)汽車(chē)零部件如車(chē)輛、汽車(chē)、零件名稱(chēng)、部件號(hào)、制造、價(jià)格、數(shù)量等，您可以在線(xiàn)銷(xiāo)售或購(gòu)買(mǎi)。要真正實(shí)現(xiàn)概念的電子商務(wù)網(wǎng)上銷(xiāo)售、買(mǎi)家和賣(mài)家，除了要解決"誠(chéng)信&

14、quot;的問(wèn)題，而且還必須建立一套完整的高效率的物流配送系統(tǒng)。發(fā)展電子商務(wù)，無(wú)非支付手段的限制因素安全身份驗(yàn)證，真正的組成，會(huì)發(fā)現(xiàn)汽車(chē)零部件物流與之前分配制度是最難、最簡(jiǎn)便、 最貴的一。很多汽車(chē)配件電子商務(wù)公司正試圖查找現(xiàn)有的物理網(wǎng)絡(luò)、 郵政服務(wù)、快遞和連報(bào)紙遞送公司作為傳遞系統(tǒng)等。不過(guò)，適用于汽車(chē)零部件配送和電子商務(wù)系統(tǒng)應(yīng)該看起來(lái)像？物理網(wǎng)絡(luò)的條件可以轉(zhuǎn)換成汽車(chē)零件配電系統(tǒng)的電子商務(wù)將會(huì)以最低的成本嗎？</p><

15、;p>　　五、汽車(chē)部件網(wǎng)絡(luò)管理是道路網(wǎng)絡(luò)的改革和發(fā)展的必由之路</p><p>　　中國(guó)汽車(chē)零部件銷(xiāo)售發(fā)展互聯(lián)網(wǎng)業(yè)務(wù)的方式應(yīng)該是適合在中國(guó)，具有中國(guó)特色的情況。事實(shí)上，美國(guó)，網(wǎng)絡(luò)營(yíng)辦商取得了巨大的成功，但我們不能忽視這輝煌背后的美國(guó)強(qiáng)大的物質(zhì)基礎(chǔ)的社會(huì)基礎(chǔ)。早在100年前，美國(guó)已建立完善的道路、鐵路、郵政服務(wù)、快遞配送系統(tǒng)相結(jié)合；今天的社會(huì)中，美國(guó)人已習(xí)慣了"免費(fèi)貨幣交易"。可以說(shuō)在美國(guó)

16、今天的互聯(lián)網(wǎng)經(jīng)濟(jì)的發(fā)展應(yīng)該是很自然的結(jié)果超過(guò)200年作為自由市場(chǎng)經(jīng)濟(jì)的美國(guó)基于天然產(chǎn)品。像個(gè)孩子從赤手，開(kāi)始爬，然后學(xué)走路，隨時(shí)間運(yùn)行自然地學(xué)會(huì)了。作為中國(guó)的發(fā)展，只有兩個(gè)方面的付款和交付已成為致命的問(wèn)題"瓶頸"。如何結(jié)合中國(guó)國(guó)情的發(fā)展和互聯(lián)網(wǎng)的特性，能夠切實(shí)做些實(shí)用的汽車(chē)零件的網(wǎng)絡(luò)營(yíng)辦商今天是優(yōu)先發(fā)展。中國(guó)的汽車(chē)零部件電子商務(wù)和企業(yè)網(wǎng)絡(luò)營(yíng)辦商必須遵循聯(lián)合，它應(yīng)該是一個(gè)很自然的結(jié)果是 200 年以上天然產(chǎn)品基于美國(guó)作

17、為一個(gè)自由的市場(chǎng)經(jīng)濟(jì)。像個(gè)孩子從赤手，開(kāi)始爬，然后學(xué)走路，隨時(shí)間運(yùn)行自然地學(xué)會(huì)了。中國(guó)的發(fā)展，作為付款和分布的只有兩個(gè)方面已成為致命的問(wèn)題"瓶頸"。</p><p>　　如何結(jié)合中國(guó)國(guó)情的發(fā)展和互聯(lián)網(wǎng)，能夠切實(shí)做些實(shí)用的汽車(chē)零部件今天網(wǎng)絡(luò)營(yíng)辦商的特點(diǎn)是優(yōu)先發(fā)展。</p><p>　　Automotive Marketing</p><p>　　F

18、irst, the auto parts network management concept</p><p>　　American auto parts of automobile fittings dealer Raymond is located in a suburban Atlanta, American and other accessories, this shop to shop and its

19、characteristics, but is online transactions, and car accessories sales related services are available on the Internet. This distributior store of salespeople have extensive network of knowledge, they patiently helped no

20、online trading experience of customer finish on the Internet. If the customer need, they also can be free of imparting knowledge o</p><p>　　Online transaction does have many advantages. To save time, this is

21、 obvious. In this way, said dealers trade become a way to attract customers, people gradually accept it and approved. At the same time, the online trading reduced many expenses, including the staff, management, marketing

22、, etc, and save the cost of expenses on auto parts price on the customer benefit.</p><p>　　This is the foreign auto accessories sales of a networked management. This through the Internet and e-commerce fulfi

23、llment of our country, and online business, the auto parts marketing MVP has important significance. From the current situation of auto parts, auto sales network throughout the circulation of construction is not perfect,

24、 or in an internal network condition. The network Settings are mostly for enterprise internal coordination and daily management, instead of e-commerce.</p><p>　　China's online accessories sales prospects

25、 from abroad, also can be the development of auto parts online sales of enlightenment. In the foreign auto accessories sales, how to do? zero kilometers sales How to provide the most satisfactory service to customers? Wi

26、th the Internet, these two problems can greatly alleviate. Now, especially developed countries around the world through the Internet to buy auto accessories are expanding quickly.</p><p>　　Second, the auto p

27、arts network management advantages</p><p>　　Online purchase of auto parts for car dealers and customers, whether for auto parts manufacturing enterprise, it is a good thing. First, for auto parts manufactur

28、ing enterprise, the Internet can more easily collect customers to buy auto parts in the process of the various issues, and timely information feedback to the auto parts manufacturing enterprises. According to the above a

29、nalysis, the enterprise can produce customer purchase intention, thus producing according with market demand as the au</p><p>　　The market information for auto parts manufacturing enterprise and the seller i

30、s important, and can be easily obtained through the Internet. Internet auto parts vendors can provide customers to production enterprise of real-time field information. The demand of information can help to reduce automo

31、bile accessories sales production enterprise charges, which usually cost will account for auto parts price of around 15% final sales. If the promotion costs, the cost is higher proportion. In fact, the</p><p&g

32、t;　　Before that, the sellers of auto parts distribution has always sold in part, and another part of the poor. Money is part of the occupied fee is caused to sell the car accessories. Through the Internet, the production

33、 enterprises and vendors can be avoided in production and sales market sales bad auto parts. With the advent of the Internet and convenient service, not only saves time and cost, and more importantly, the Internet can ca

34、use a concept of change, auto parts manufacturing enterprise, di</p><p>　　Third, China's automobile fittings network management development trend</p><p>　　China's auto accessories networ

35、k management and e-commerce, has started to present development trend. Many of the current domestic large and medium-sized car repair enterprises established computer management system, realized the internal network. Thi

36、s covers the entire network maintenance services. To receive from business, dispatching material inspection. Computerized control can be made to understand the undertakings in real-time monitoring, which can form, and gr

37、eatly improve the efficiency </p><p>　　Meanwhile, some large scale, the current operating performance good car accessories dealers also introduced a computerized management. Because of automotive products, s

38、o use variety of such management software, the personnel must be higher requirements after a period of training to mount guard. Such auto parts management network covers the whole process of operation. From the incoming,

39、 retail and wholesale price is determined according to the models, and such Numbers classified management, final</p><p>　　In addition, in recent years the old car accessories circulation system gradually bro

40、ken, auto parts market, constantly mature vigorous development. Some far-sighted insight, the operator has felt the network era, and start a near the market network. Like changchun automobile fittings, west of Beijing au

41、tomobile fittings, Shanghai auto parts market such as the city of virtual network construction and the development of the market for 2000. But the reality is that the network is quite childish, b</p><p>　　Wi

42、th the quickening pace of "two", the personage inside course of study to commend "trinity" sales mode in the earth gradually. For example, in the choice of Shanghai general dealers, whether to have &q

43、uot;trinity" sales ability to determine the object, such as a "trinity" whole car accessories sales mode is a microcosm of network flow field. Because it includes from truckload sale, spare parts supply an

44、d maintenance.</p><p>　　Mention auto parts network management and e-commerce, somebody thinks, car accessories telephone shopping is actually c-commerce, because only communication platform between different

45、, the operation is basically the same. Actually this kind of understanding is not accurate, phone business and e-commerce is more like Cousins, in many ways, phone business congenital deficiency. First, consumers from th

46、e phone in understanding the information is limited, can fully satisfy customer's requirements. S</p><p>　　Fourth,Auto parts distribution system and network management of construction </p><p&g

47、t;　　Auto parts distribution system and network management of construction iis now a successful online trading tangible products such as books, audio and video products, clothing, etc., and auto parts as a certain scienti

48、fic and technological content, some products are statemandatory standard industrial products, to achieve on-line transactions, compared with other industrial products, have their advantages, sellers and buyers as long as

49、 posted on the Internet and input information about auto parts, </p><p>　　Five, Auto parts network management is the only way for the development and reform of the road network</p><p>　　The Chin

50、ese auto parts sales development should be appropriate for the situation in China, with Chinese characteristics, the way the Internet business. Indeed, the United States, network operators have achieved great success, bu

51、t we can not ignore this brilliant behind the social basis of the United States strong material foundation. As early as 100 years ago, the U.S. has established a comprehensive road, rail, postal services, courier deliver

52、y system combining; today's society, Americans have </p><p>　　How to combine the development of China's national conditions and characteristics of the Internet, Being able to realistically do somethi

53、ng practical auto parts network operators today is the development of priority.</p><p>　　學(xué)校代碼： 11517</p><p>　　學(xué) 號(hào)：200812111208</p><p>　　HENAN INSTITUTE OF ENGINEERING</p>

54、<p><b>　　文獻(xiàn)翻譯</b></p><p>　　題 目 汽 車(chē) 營(yíng) 銷(xiāo) </p><p>　　學(xué)生姓名 路 志 軍 </p><p>　　專(zhuān)業(yè)班級(jí) 市場(chǎng)營(yíng)銷(xiāo)0842 <

55、/p><p>　　學(xué) 號(hào) 200812111208 </p><p>　　系 （部） 工商管理系 </p><p>　　指導(dǎo)教師(職稱(chēng)) </p><p>　　完成時(shí)間