1、同濟(jì)大學(xué)經(jīng)濟(jì)與管理學(xué)院碩士學(xué)位論文我國(guó)轎車(chē)制造業(yè)差別化競(jìng)爭(zhēng)分析姓名：白靈申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師：樓永20090101Abstract_————————————————————————————————————————————_——————————一ABSTRACTP陽(yáng)ductdifferentiationissuchalleffectivewaytoavoidproducthomogeneityandpricewara

2、mongthecompetitorsthatbecomesallimportanttoolfortheproducerstoobtainadvantageinthecompetitivemanetSinceChinajoinedtheWTO，domesticcarmanufacturingindustryhasbeenexperiencingaboomdevelopmentAccordinglyafiercecompetitioneme

3、rgesinChinawhenthecarproducersrealizethattheyarefacingtosuchagreatprofitablemarketThispapergeneralizestheissueonproductdifferentiationintermsofpreviousworkanddiscussesseveraltoolsusingforthestrategyofproducedifferentiati

4、onBasedontheoverallanalysisaboutthecarindustrialorganization，thefunction，includingchangingmarketstructure，smoothingpricecompetition，stimulatingnonpricecompetitionandstrengtheningmarketpowerofapplyingthestrategyofproductd

5、ifferentiationiswelldiscussedTheproducers’competitionbehaviorsarecomparablyanalyzedundermarketsegmentationthroughempiricalanalysisbymeasuringthedegreeofproductdifferentiationItinfersthatthepremium∞fproducersmorefocusonad

6、vertisingandof筇eringdiversifiedservicethanthelowpricecal“producerswhoasaresultencounterpricewarmorefrequentlyFinallythispaperprovidesseveralsuggestionsonhowtochoosethemethodofproductdifferentiationinnowadayscompetitionma