1、上海大學碩士學位論文中餐業(yè)在葡萄牙的發(fā)展戰(zhàn)略和建議——以實際案例為背景的研究姓名：李志遂申請學位級別：碩士專業(yè)：工商管理指導教師：陳憲20071201上海大學碩上學位論文ABSTRACTAtthebeginningof2006，somedepartmentsofPortugalconductedanactivitywhichnamed嬲“orientalactivity’，officialsinspectedmostrestaurant

2、SofPortugalAbout130Chineserestaurantswereinspected，theyreceived131piecesofforfeiture，and14ofthoseChineserestaurantswerecompelledtobeshutoutPortugalmediaswerepresentingthenewsofChineserestaurantshavebeeninspectedandthewor

3、stenvironmentofkitchens，PortugueseWerebadlyimpressedbythatnegativenewsAfterstarting，developmentandbloom，theChinesemealindustryinPortugalissufferingthestagnancyAlmosthalfofChineserestaurantsinPortugalwentbankrupt，theresta

4、refacingthesamebadfutureWhereshouldtheChinesemealindustrygoLetitbeoractivelyworkonitWhichisthefirststageofrecoveryWhichstrategyshouldbeacceptedChinesemealindustryneedtofindoutalltheanswersTheChinesecommunityandtheChinese

5、mediainPortugaldiscussedthatissuesforlongtime，butnobodydidsystemicandacademicresearchThisthesisinvestigatesthehistoryandcurrentsituationofChinesemealindustryinPortugal，usesrelatedtheories，andanalyzessomecaseslikeFeiTiang

6、roup，triestodrawsomeconclusionsabouthowChinesemealindustryinPortugaldevelop，providessomestrategiestohelpChineseinPortugalcomeoutofthecornerBasedontheresearchofthehistoryofChinesemealindustryinPortugal，USesthetheoriessuch

7、asRelationshipMarketing，BPR，F(xiàn)ranchisingBrandingandCrisisManagementthisthesishaspoints：theChinesemealindustryinPortugalhasmanyproblems，butitcouldgetridofthebadinfluencehasgoodperformanceThatneedspeoplewhoworkonChinesemeal