1、10539115密級(jí)：——單位代碼：!Q2學(xué)號(hào)：!竺竺竺!!!!17侖肥工學(xué)大警HefeiUniversityofTechnology碩士學(xué)位論文∥廈味U論文題目：科曼多整體衣柜市場(chǎng)營銷策略研究學(xué)位類別：學(xué)科專業(yè)：(工程領(lǐng)域)專業(yè)碩士工商管理作者姓名：胡墅導(dǎo)師姓名：完成時(shí)間：——杜習(xí)英副教授2007年5月TheResearchontheMarketingStrategyofKomadorBedroomCabinets&joineryAB

2、STRACTWiththeincreaseofnationaleconomyandthedevelopmentofpeople’slife，greatchangeshavetakenplaceinindoordecorationoffamilyCabinetisabigpartindecorationTheBedroomCabinets&joineryhavemanyadvantagessuchasfunction，material，i

3、nteriorcoordinationandtechnologycomparedwithtraditionalcabinetsSoapredictionofthepopularityofcompletecabinetismadeanditisgoingtobeanewecononicpointofincreaseinthebuildingdecoratethematerialprofessionUsingmarketingstrateg

4、yanalyzingtheory：PESTanalyzing(polity，economysocietytechnology)，competentpostureanalyzing，andSWOTanalyzing(StrengthWeakness，OpportunityThreat)，thearticleanalysisKomandor’Sstrength，weakness，opportunitythreatFurthermore，th

5、eauthorinvestigatesthoughtfullyonKomador’s4P‘Selementsand4C’s，ieproduct，price，placeandpriceThroughthestudyingonKomador’Smarketingstrategy，theauthorprovidesasoundtheoreticalbasisforformulatingtheenterprise’SstrategyAllthe

6、seeffortswillaffordtheguidelinestoKomador’Srapid，stableandlastingdevelopmentsThearticleclosesbytouchingupontheimplictionsthatKomandor’Sexperiencemighthaveforotherproducts’statusofbeingaregionalcompetitorKeyWords：BedroomC