1、首都經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文用鉆石模型分析中國(guó)奶業(yè)競(jìng)爭(zhēng)力現(xiàn)狀姓名：趙夢(mèng)珺申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：宋克勤20050301ABSTRACTInchina，dairyindustryisaburgeoningone，dairymarketisadevelopingmarkettooWiththefastdevelopmentofchina’Sdomesticeconomyandincreasedincome，Chineseh

2、avechangedtheirhabitofconsumptionandimprovedtheframeworkofdiet，theybuilduphealthconsciousnesswhat’Smore，thebenefitofdairyhasbeenrecognizedbymostconsumersDemandofmilkhasincreasedfastSodairyiSoneofthemostpotentialproducts，

3、i【airyindustrycanbethenewbackboneofthedomesticeconomNanditCanbeagreatbreakthroughinstockbreedingButwhenwethinkoftherecentyearsdairyindustryhascomethroughtotsofconjunctures，suchas“thefalsemilkpowderinpuyang”，“fallingmilk”

4、，“furiouscompetitionofprice”“theinterestofstockbreedingdeclinedsharply”Thewholeindustryhasbeenoppugnedforitscreditstanding，what’StheirfutureThisthesisintroducesMichaelEPorter’S“competitiontheory’andthenscientificallyanal

5、yzesthecompetifiveabilityaboutthedairyindustrybyPorter’SDiamondmodelfromthepointofviewoftheindustrycompetitionIntheendrationalstrategieshavebeenbroughtforwardtoupgradetheircompetitiveabilityaccordingtothedairyindustry’Sc

6、ircumstanceandselfstrengthThroughanalysis，wethinkthedairyindustrywillgrowfastaccompaniedwithopportunitiesandchallengesIndespiteofthelowcompetitiveabilityandstatusinchinaatpresenttheirfuturewillbebrightandthedairyindustry