1、密級：——單位代碼；!Q墨塑由抖基弦學位論文提升中國家具企業(yè)競爭力的營銷策略研究倪長雨學號：000637指導教師姓名t簍鹽墜墼壟——生壹鹽塋照墨些堂瞳。幽囟：鱉邊!!QQ91申請學位級別：塑圭學科、々鹽名稱：：&趟：疊堂魚掛盎研究方向：莖墨迭ii論文答辯日期：2壘Q!生旦論文提交日期：2QQ生g旦學位授予單位和日答辯委員會主席t2005年6月2二幸f’一一n口一一^U：9號已7類D分UY一塑莖!里窒墨壘些童蘭壟箜重堂整墮竺壅Abstra

2、ctSincereformanddevelopment，ourcountryfurnitureenterprisehavedevelopedwithveryquicklyspeed，andnowhavebecometheimportantconstitutesofthesocialismmarketingeconomy，makingthemoreandmoreimportantfunctiontothedevelopmentofthen

3、ationalSo。regardingFurnitureenterpriseasthetarget，thereiSverystrongrearisticmeaningAfterChinaenteredtheWTO，manylargeinternationalfurniturecompaniesrushedtoenterthelocalmarketRelyingonthereadyavailabilityofcapital，advance

4、dtechnologyandabundantmarketingexperience，thesecompaniesarenowfightingformarketshare，makingcompetitionintheChinesefurnituremarketparticularlyintenseandplacinglocalmanufacturersatanotabledisadvantageInarigorouscompetition

5、environment1ikethiS，survivalanddevelopmentiSthefirstimportantquestionbeforeourcountryfurnitureenterpriseAnimportantmanifestationindexofenterprise’scompetitivenessiStheprogressandinnovationofmarketingtactiCSoftheenterpris

6、eandifitiSadvancewithtimeswithalltheSidesofdevelopmentofseeietyTheauthorregardslastingdevelopmentoftheFurnitureenterpriseofourcountryasthefoothold，adoptingtheresearchapproachofthecomparisonanalysiSandthetheorycombineswit

7、hpractice，carrysondeepanalysiStotheFurnitureenterpriseandindexsystemofthecompetitiveness，Andthenregardingmarketingasthebreach，theauthoranalyzesandresearchessomemarketingtacticsofpromotingcompetitivenessoffuroitureenterpr

8、iseofourcountryespecially，includingSTPmarketingtactics，productsandtechn0109icalandserviceinnovationtactiCS，promotetactiCS，distributionchanneltactics，networkmarketingtactics，corporateculturemarketingtactics，greenmarketing

9、tactics，integratedmarketingtacticsAtlastthroughsummarizing，theauthorthinks，thoughthepromotionofthecompetitivenessoffurnitureenterpriseisasystemengineering，regardmarketingasthebreach，throughimplementingtheeffectivemarketi

10、ngtactics，canpromotecompetitivenessoffurnitureenterpriseofourcountry，atthesametimetheauthorpointedoutsomeofinnovationandweakpointofathemS，andthedirectionwhichtheauthorhasproposedfurtheringinvestigatefurtherKeyWord：Furnit