1、外文翻譯外文翻譯原文Smallmediumsizedenterprises(SMEs)–winnersofglobalizationAuth:G.FeldmeierH.HansenMaterialSource:InstitutefManagementEconomicsUniversityofBremerhavenGermanyAbstract:Theglobalisationofmarketsisnotonlyachallengefla

2、rgeenterprisesbutalsoconcernsmememediumsizedcompanies.Smallmediumsizedcompanies(SMEs)aremeengagedtodayinthecourseofnewtechnologicaldevelopmentsnewmarketsespeciallyservicesthanoftenassumedrecdedinstatistics(Feldmeier2006)

3、.EspeciallybecauseoftheirinnovativedriveSMEsarebecominganincreasinglyimptantfactinthecompetitivenessofnationalregionaleconomies.ToovercomethelimitationsofregionalmarketsspecializedSMEsareincreasinglytryingtopositionthems

4、elvesonthewldmarket..Keywds:CompetitiveinnovationclustersSuccessfulinternationalizationofSMEs–assessmentofexistingtheiesFromamicroeconomicaswellasfromamacroeconomicperspectiveitisimptanttoinvestigatethequestionoftheconcr

5、eteientationoftheinternationalizationofSMEs.AbasicprobleminthismatteristhatneitheracomprehensivetheyofinternationalizationofSMEsexists(Krmer2003)nistheresufficientempiricalevidencetojustifytheassumptionthatexperiencefrom

6、largescaleenterprisescanalsoexplaintheinternationalizationofSMEs.Attemptstoexplaininternationalizationrefertocurrenttheieswhicharebasedontheinternationalizationoflargemultinationalcompanieswhichincreasinglyevadetheirnati

7、onaleconomiesthroughtheirstrategiclocationpolicy(internationalization).AccdingtothisSMEsactintheirprocessesstrategiesofinternationalizationparalleltolargescaleenterprisesareinacomplementaryrelationshipwiththemintheirfeig

8、nbusiness.Fexampleitisimplied(intheyconsciouslychoosealternativewaysintheadaptationdevelopmentoffeignmarketsthechosenstepsofinternationalization(Feldmeier2007).StrategiesfsuccessfulinternationalizationofSMEsInthispaperwe

9、willdeducestrategicfactsofsuccessftheinternationalizationofSMEsbasedoncasestudiesofawkresearchprojectTheintentionofthisempiricalinvestigationwastocompileinfmationontheinternationalizationofsizedenterprisesrelevantfactsco

10、ntributingtotheirsuccess.Inparticulartheircompetitivestrategiesadvantagesprocessesofdevelopmentoffeignmarketsinternationalsupplydistributionchannelsproductiondesignaswellascooperationestablishedwithfeignpartnerswereanaly

11、zed.Ascriteriafthemeasurementofinternationalestablishmentoftheedenterprisesthefollowingindicatswerechosen:internationalmarketleadershipinspecificfieldsofbusinessactivitydistinctivewidelyspreadexptimptactivitieslargerdire

12、ctinvestmentsinthefmofbranchesabroadfeignsubsidiaries.Keepinginmindthatconceptsofsuccesscannotbedirectlycopiedfromanotherenterpriseweintendtoprovideaframewkofientationfthoseenterprisesthatwishtoexptheirbusinessintheinter

13、nationalmarket.Eachenterpriseisacterizedbyauniquehistywhichisreflectedintheircpateculturestaffionhastobetakenintoconsiderationwhenenteringfeignmarkets.Eachenterpriseisdeterminedthroughcertaintempalpaths(Schreyggetal.2003

14、)whichhastobeertainedwhenexaminingcertainbranchesaswellasthetargetcountries.Thismakesitevenmedifficulttoidentifysuccessfactswhicharerelevantacrosscountriesdifferentindustries.Neverthelessthefollowingresultsbasedon“bestpr

15、actice”casesmayofferusefulientationfcpateindustrycountryspecificinternationalizationofSMEs.QualityleadershipinnarrowmarketnichesThecompetitivepositioningofthesizedenterprisesanalyzedisacterizedbyspecializationinclearlyde

16、finedmarketsegmentsi.e.nichesofthetotalmarket.Inthosenichestheyfocustheirbusinessactivitiesonspecific(ce)competencesmarkettheirserviceinEurope–insomecases–globally.Intheirsegmenttheyfocusonawiderangehighqualityserviceptf