1、上海交通大學(xué)碩士學(xué)位論文復(fù)印機(jī)產(chǎn)業(yè)發(fā)展與上海施樂(lè)復(fù)印機(jī)公司發(fā)展探討姓名：王利仲申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：陳宏民2001.6.1土鏨塑太堂亟圭堂焦迨皇復(fù)蟲(chóng)扭芝些塞星皇土塑蕉垂復(fù)塑墊壘旦筮星堡過(guò)DEVELoPMENTDISCUSSoFTHECoPIERINDUSTRYANDXERoXoFSHANGHAILIMITIEDCoMPANYABSTRACTTheSine—AmericaJoint—ventureXeroxofShal

2、l曲aiLimitedcompanywasestablishedinOct1987，itwasinvestbyXcroxCorporation(USA)andShah疊haiSMPICO伍cemachilielimitedCompanyThetotalinvestmentcapitalwas58millionUSdollarandregistercapitalwas30millionUSdollarItwasonlyoneioint—v

3、enturewhichcentaiascopier，photoreceptortonerofdevelop，manufacture，marketingsalesAt1996，thebethpartyofcompanyadjusttheirinvestment’srate，Xeroxowncapitalstockratefrom50％t080％SMPICfrom50％to20％DHetotheyear’sendof2000，Xeroxpa

4、sstheircompany’sstockfighttoFujiXeroxJapanDuring13yearsgrowthmecompanybecomemorebiggerit’srevenuewillreach720millionRMBbytheendofthisyearWitllthedateofC!hinaenterWTO，也eworldwidebrand’scopierswillmoreappearinChinamarket，t

5、hedigitMcopierwillmoreOCtupythemarketthantheanalogone，thecompanywillfacetothenewchallengeBasiconthebackgroundofthehistoryofxerographyinvendon，development，jrmovationincopierindustrynationalwidethearticledidthestudywitht11

6、ecompanygrowthffack，focnsonrisoanddecline，analyzethestatusquo，market，technologydevelopmentThePaDerintroducesthedevelopmentincopiermarketthatthenewdigitalcopierwillquicklypinchtheanalogcopierAccordingtomarketing，competenc

7、eprincipleandSWoTmethod，theauthorputforwardpersonalimplementationstrategyandsuggestionfornewproductdevelopingstrategy，marketingchannelmanagement，serviceandmaintainsstrategyAlso，thepapercombinedthemarketchangingthatITtech

8、nologywilllcadarevolutionincopierindustryandchancethatthestockrightholdbyFujiXerox，anticipatestheintendingofcompanyandvaluepositionBecauseauthorwasoneofmainparticipatorsbySMPICfbrtheXeroxofShahlghaiLimitedCompanynegotiat