1、復旦大學碩士學位論文深圳市普旭電子有限公司智能溫控儀表營銷管理策略——CRM的應用及思考姓名：黃松苗申請學位級別：碩士專業(yè)：工商管理指導教師：蔣青云2001.5.7星旦叁!!堅璺壘堂堡笙莖ABSTRACTThoughthemarketcapacityofMicroProcessorTemperatureControllersinShenzhenandDongguangrowsrapidlyeveryyear，moreandmoreent

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3、oductsinacoreposition，regardsCostandmarketshareastargetandpaysattentiotatoprofitrate0fsingleproductclearlycan’thelpUStofacethischallengeandreachthetargetAsreplacement，thenewtheoryCustomerRelationManagement(CRM)thatplaces

4、thecustomersinacorepositionregardscustomer’Ssatisfactionastarget，paysattentiontOestablishinglongCOoperationwithcustomersandgainingtheirall1ifevalLieisagoodselectionnow1nthehefirstchapter，researchbackgroundiSbriefedandIhe

5、questionthatisgoingtobesolvedisraisedThetheoryCRMiSexpoundedinthesecondchapterTocarryoutCRMsuccessfullyiSbasedoncustomer’Sknowledgemanagement，customers’connectiontechnoIogyandcustomers’economicsituationanalysisFourfactor

6、s，whicharecustomerportfoliomanagement，valuepropositiondesign，valueaddedroleaswellasrewardandrisksharing，determinethecustomerrelationshippotentialvalueTherearenosamewaytoimplementCRMtacticsindifferentIinesandenterprises，b

7、ecauseeveryenterprisehasitsspecialenvironmentsuchasIinecustomersandcompetitorsEssentialprerequisitetOcarryoutCRMistoknowthesethreefactorsdeeplySointhethirdchapterIinecustomcrsandcompetitorsofourcompanyisanalyzedclearlyTh

8、eforthchapteriSthemostimportantone，whichelaborateshowtOcal。吣OUt(1RMeffectuallyinourcompanyInordertosatisfycustomers’moredemandandanIargercustomerrelationshipvalue，itiSagoodwaytocstabIishstrategica11ianceandplanissetforth