1、【主聯(lián)系人】【職務(wù)】【電話號(hào)碼】【傳真號(hào)碼】【電子郵件】【地址】【郵政編碼】企劃案模板企劃案模板第3頁(yè)目錄1.0執(zhí)行摘要..........................................................................................................................41.1公司概況..............................

2、........................................................................................41.2注冊(cè)資金......................................................................................................................41.3商業(yè)

3、模式......................................................................................................................51.4投資收益評(píng)價(jià)..........................................................................................

4、.....................52.0市場(chǎng)分析..........................................................................................................................62.1市場(chǎng)定位與目標(biāo)客戶........................................................

5、...........................................62.2市場(chǎng)預(yù)測(cè)（市場(chǎng)占有率）...........................................................................................62.3競(jìng)爭(zhēng)分析...............................................................

6、......................................................62.4項(xiàng)目SWOT分析.........................................................................................................63.0營(yíng)銷(xiāo)策略.........................................

7、...............................................................................73.1產(chǎn)品特征......................................................................................................................73.2產(chǎn)品定價(jià).......

8、...............................................................................................................83.3銷(xiāo)售渠道.....................................................................................................

9、................83.4宣傳推廣......................................................................................................................84.0人員與組織結(jié)構(gòu)...................................................................

10、...........................................94.1組織結(jié)構(gòu)......................................................................................................................94.2團(tuán)隊(duì)成員...........................................

11、...........................................................................94.3部門(mén)崗位職責(zé)...........................................................................................................105.0財(cái)務(wù)分析報(bào)告.................

12、.............................................................................................105.1固定資產(chǎn)：生產(chǎn)經(jīng)營(yíng)所需設(shè)備、工具和辦公家具.....................................................105.2原材料商品采購(gòu)成本..................................

13、..............................................................115.3銷(xiāo)售與管理費(fèi)用預(yù)測(cè)..................................................................................................115.4啟動(dòng)資金需求...................................

14、.........................................................................125.5啟動(dòng)資金來(lái)源............................................................................................................126.0利潤(rùn)預(yù)測(cè)...................

15、................................................................................................137.0風(fēng)險(xiǎn)分析與對(duì)策............................................................................................................148.

16、0企業(yè)的愿景....................................................................................................................149.0附錄...........................................................................................

17、....................................149.1附表１：經(jīng)營(yíng)第一年利潤(rùn)表.....................................................................................159.2附表2：第一年度的現(xiàn)金流量表...............................................................