1、TimingTimingcupcupWearevaryhonouredtohavetheopptunityofmakingthispresentationtoyoumissking.theyaretheHeadofSalesmr.pantheR&DManagermisschenDirectofSalesMarketingmr.shithenWe’regongingtoshowyouthat:1.IntroductionofCompany

2、2.productsshow3.Marketssalesstrategy那么，我們會(huì)向您介紹：公司背景、產(chǎn)品展示、銷售策略Ifyouhaveanyquestionpleasefeelfreetointerruptatanytime.如果您有疑問可隨時(shí)打斷ABCcompanyhasbeenmanufacturingtopqualitycupsf10yearsnow.Webegansellingglassesfromonesmallshop

3、inNingbo.Atthattimewewerestrictlyamompopoperation.ABC公司生產(chǎn)一流的杯具產(chǎn)品已有十年的歷史了。公司最早在寧波以販賣玻璃杯起家，我們當(dāng)時(shí)只是小成本的家庭電器行。Tokeepupwithoverwhelmingcustomerresponsethecompanyexpedrapidly.WeimprovedourR&Ddepartmentenlargedourproductlines.由于

4、客戶反應(yīng)熱烈，公司即很快地?cái)U(kuò)展。我們加強(qiáng)研發(fā)部門，擴(kuò)大生產(chǎn)線，增加產(chǎn)品項(xiàng)目我想如此優(yōu)秀的產(chǎn)品一定會(huì)占領(lǐng)廣大市場(chǎng)Now，Imheretopresentmyresearchabouttheadvertisingcampaignfthetimingcup.Sincethisisanewproductourmaingoalistoestablishbrawarenessamongourtargetaudiencewhichissickpeopl

5、e.現(xiàn)在我要向各位報(bào)告媒體調(diào)查結(jié)果，是為了設(shè)計(jì)‘定時(shí)水杯’廣告所做的。由于‘定時(shí)水杯’是新產(chǎn)品，我們的廣告必須要在目標(biāo)顧客（患病人群）建立起品牌知名度Accdingtomyfiguresofthepeoplewepolled50%saidtheyreadatleastoneofthetopfivemagazinesinNingbo.afull80%saidtheywatchatleastonehouroftelevisioneachni

6、ght.根據(jù)我所得的數(shù)據(jù)，接受調(diào)查訪問人中，有百分之五十的人表示，會(huì)在寧波最暢銷的五本雜志中，至少選一本讀閱。而有整整百分之八十的受訪者表示，她們每晚至少看一個(gè)小時(shí)的電視.IfyoulltakealookatthistthebestmediamixthenwouldbeacombinationofTVmagazineadvertisements.Isuggest60%ofthebudgetgotowardspotads，35%towar

7、dprintads。5%toward.如果各位看一下這張圖表，就可以知道，最好的媒體組合是，電視和雜志廣告并用。我建議將預(yù)算的百分之六十撥給電視廣告，百分之三十五給雜志Toconcludeeventhoughourtargetaudienceisclearlydefinedintroducinganewproductisalwaysagamble.Butwiththepropermediamixwecancertainlylessent