1、創(chuàng)業(yè)設計書創(chuàng)業(yè)設計書創(chuàng)業(yè)團隊創(chuàng)業(yè)團隊：0707國貿本科國貿本科4班彭穎詩彭穎詩【B070220420】【B070220420】0707國貿本科國貿本科4班陳玉婷陳玉婷【B070220423】【B070220423】0707國貿本科國貿本科4班胡婉君胡婉君【B070220426】【B070220426】0707國貿本科國貿本科4班何施蔚何施蔚【B070220431】【B070220431】0707國貿本科國貿本科4班周紫媚周紫媚【B070

2、220446】【B070220446】指導老師（兼創(chuàng)業(yè)顧問）：徐友光指導老師（兼創(chuàng)業(yè)顧問）：徐友光25、市場與競爭分析、市場與競爭分析..................................................................................12125.1寵物行業(yè)市場的現狀.......................................................

3、....................................125.1.1國際寵物市場狀況........................................................................................125.1.2國內寵物市場狀況..................................................................

4、......................125.2市場前景預測與發(fā)展趨勢...................................................................................135.3寵物市場的容量與份額估算...............................................................................135

5、.3.1市場容量........................................................................................................135.3.2市場份額估算...............................................................................................

6、.145.4市場定位...............................................................................................................155.5競爭分析——SOWT分析..................................................................................

7、..176.6.營銷策略營銷策略................................................................................................18186.1定價策略(PricingStrategy)................................................................................

8、..186.2銷售策略(DistributingStrategy)............................................................................196.3產品策略(ProductStrategy)..................................................................................206

9、.4推廣策略(PromotingStrategy).............................................................................206.4.1前期：廣告宣傳、服務促銷——擴大知名度...........................................206.4.2中期：會員制、優(yōu)惠活動——維持客戶.........................

10、..........................216.4.3長期：多元化的宣傳——擴大客戶群.......................................................227、前期準備、前期準備..............................................................................................23237.1設備

11、與備貨...........................................................................................................237.1.1設備.....................................................................................................

12、...........237.1.2貨物................................................................................................................237.1.4進貨價格.............................................................................

13、...........................237.2經營場地與人員配備...........................................................................................237.2.1經營場地.............................................................................

14、...........................237.2.2店鋪租金........................................................................................................247.2.3店鋪裝潢...................................................................