1、,Chinese Traditional Culture and Modern Product Design Tsing Wu,Part one,Chinese Traditional Culture,The Dragon is the totem of Chinese culture. During the long years of

2、 farming, the most important thing people were looking forward to is good weather. The dragon is the god of the storm. Dragon was regarded as the master of the world by Chinese people in ancient time. The Emperor used t

3、o call himself a dragon. Chinese people are descendants of the dragon. Therefore, image of the dragon is often used in product design.,The origin of Chinese culture thoughts,Traditional aesthetic thoughts,Confucian aest

4、hetic thoughts Harmony“禮” “樂(lè)”相濟(jì), 最后達(dá)到 “和”Taoist aesthetic thoughts NatureOne theory of Taoist is that human should be an integral part of nature. “天地與我并生，萬(wàn)物與我為一” Buddhism

5、aesthetic thoughts Simplicity,The principles of technology,"Making utensils requires conforming to weather, adapting to geographic elements, high-quality material and ingenuous craftsmanshi

6、p. Only with these four elements can fine utensils be made" 《Research》,“天有時(shí)，地有氣，材有美，工有巧，合此四者，然后可以為良。”

7、 《考工記》,Chinese Traditional festival,Many traditional Chinesefestivals are based on the farming seasons.,中國(guó)古代樂(lè)器（青銅器）Chinese ancient chimes,Chinese ancient bronze中國(guó)古代青銅器,司母戊大方鼎Si Mu Wu square Ding,爵 Jue,Dings and J

8、ues were used as ritual vases and cooking utensils,Ming Dynasty furniture,Pay attention to the structure of the united parts: Without glue and nails, mainly used mortise and Tenon structure, different parts of differen

9、t mortise and Tenon structure.Focusing on material beauty: Focusing on modelling:Pay attention to the decorative beauty: The size and shape of the chair were designed in line with the principles of ergonomic

10、s. They are user-oriented designs.,Mortise and tenon,Mortise and tenon,Mortise and tenon,中國(guó)韻,Chinese Style,Part twoModern product design,Deep-rooted in cultureDiverse and colourfulCombine Art with techn

11、ology,Chinese elements in the Milan Furniture Fair,米蘭家具展上的中國(guó)元素,Chinese elements in the Milan Furniture Fair,米蘭家具展上的中國(guó)元素,HP laptop惠普筆記本電腦,,Chinese style watches中國(guó)味的名表,,delicate and violent design of blue and white ceram

12、ics青花瓷的溫柔與暴力,,Ceramic tea cup and saucer陶瓷茶杯茶盤,ceramic USB(memory stick) 陶瓷U盤,,Chinese Element mouse design時(shí)尚鼠標(biāo)(香港 G.O.D 與微軟合作),,國(guó)花手袋(Armani先生將中國(guó)的國(guó)花情結(jié)堆砌在精致的絲綢手袋上，這款手袋獲得“最佳潮流風(fēng)尚獎(jiǎng)”。),Silk handbags by Armani, T

13、his design won 'the best trends and fashions Award',,,,Luxury bag Serve for the people奢品包“為人民服務(wù)”,luxury bag Bow-shape double-Clutch by Patchwork奢品包Patchwork蝴蝶結(jié)雙面扣,,Luxury pink and beige straped bags奢品包粉紅

14、15;米色索帶袋,Woodcarving + Chinese knotHandbag was awarded 'Best discerning Award‘木雕＋中國(guó)結(jié)奢品包(這款原木龍紋手提包獲得“最佳獨(dú)具慧眼獎(jiǎng)”),Tang Costume sanitary products a set of four,中國(guó)紅電器,,Concept car“中國(guó)風(fēng)”的概念跑車,Chinese elements teahouse

15、 中國(guó)元素茶館視覺(jué)設(shè)計(jì),,Armani Chinese style sofa阿瑪尼中國(guó)風(fēng)沙發(fā),Armani Chinese style sofa,Armani Chinese style lamp阿瑪尼中國(guó)風(fēng)燈具,,Peking Opera face-painting limited edition Montblanc fountain pen 萬(wàn)寶

16、龍京劇臉譜限量版墨水筆,,卡地亞熊貓鉆表,Cartier Panda Diamond Watch,國(guó)色天香 NE?TIGER華服,Exquisite costumesPainting Plum,國(guó)色天香 NE?TIGER華服,Embroidery in silk國(guó)色天香 NE?TIGER華服,,With the "Oriental Paris" unique charm Armani Private Haute

17、Couture,,With the "Oriental Paris" unique charm Armani Private Haute Couture具有“東方巴黎”獨(dú)特韻味的Armani Prive高級(jí)定制時(shí)裝,,bamboo chair (yii)竹椅(易牌),This is the technologist Chen Gaoming with German fashion designer Konsta

18、ntin.Grcic cross-border cooperation, to create the world's first bamboo streamline cantilever chair, by 43 Moso bamboo pieces handmade woven, every chair took three months. Bamboo is environmentally friendly materia

19、l. Bamboo can replace the wood to make furniture.,Apply to life,Difference is beautiful.Diversity is valuable.,long history Broad and profound Inherit and carry forward Absorb and hybridization 源遠(yuǎn)流長(zhǎng)