1、目錄目錄摘要摘要....................................................................................................................................................IAbstract.......................................................

2、.....................................................................................II序....................................................................................................................................

3、....................1一、中日文化淵源一、中日文化淵源............................................................................................................................1（一）中日文化交流歷史沿革.............................................

4、...................................................1（二）中日文化滲透................................................................................................................3二、日本出境游及來華旅游現(xiàn)狀二、日本出境游及來華旅游現(xiàn)狀..................

5、..................................................................................5（一）日本出境游現(xiàn)狀............................................................................................................5（二）日本來華旅游現(xiàn)狀.......

6、.................................................................................................5三、日本游客來華旅游文化動機分析三、日本游客來華旅游文化動機分析..........................................................................................

7、..8（一）參與佛教活動..............................................................................................................11（二）探究儒家文化.......................................................................................

8、.......................12（三）體驗茶道......................................................................................................................13（四）溯祖尋根.............................................................

9、.........................................................13（五）追尋文字、書法..........................................................................................................14四、日本客源市場的開拓四、日本客源市場的開拓.....................

10、.........................................................................................15（一）深度挖掘文化旅游產(chǎn)品..............................................................................................15（二）注重文化旅游產(chǎn)品的宣傳和促銷...

11、...........................................................................20（三）加強旅游從業(yè)人員的跨文化教育..............................................................................30（四）進一步完善旅游服務(wù)和設(shè)施...............................

12、.......................................................31參考文獻參考文獻..........................................................................................................................................34致謝.............

13、.................................................................................................................................35IIAnalyzingsearchingtheculturalmotivewhichTheJapanesecometoChinaftravelling——Thethinkoffu

14、rtherdeveloppingthemarketofJapanesecometoChinaftravellingAbstract:JapanhasbeenourcountrybiggestsourceoftouristscountrybuttherecentyearsJapantravelChinamarkethadthedecliningtrendunoptimistic.Thisarticlehastheprofoundhisti

15、calcultureiginthisculturalcontextbasedonChinaJapananalyzestheJapanesetouristsfromtheculturalangletocometoChinathoughlythetravelingmotiveproposedfurtherdevelopstheJapanesesourceoftouristsmarketthecrespondingcountermeasure