1、目錄摘要.....................................................................................II關(guān)鍵詞關(guān)鍵詞...................................................................................II一、普洱茶文化旅游的研究價(jià)值一、普洱茶文化旅游的研究價(jià)值..........

2、................................................2（一）普洱茶文化的歷史淵源（一）普洱茶文化的歷史淵源................................................................................................................2（二）開展普洱茶文化旅游的意義（二）開展普洱茶文化旅游的意義..

3、....................................................................................................31.帶動旅游業(yè)的發(fā)展............................................................32.弘揚(yáng)普洱茶文化.......................................

4、........................43.促進(jìn)區(qū)域經(jīng)濟(jì)文化交流與合作.................................................4二、普洱茶文化旅游的開發(fā)現(xiàn)狀二、普洱茶文化旅游的開發(fā)現(xiàn)狀..........................................................4（一）普洱茶文化旅游的產(chǎn)品開發(fā)（一）普洱茶文化旅游的產(chǎn)品開發(fā).............

5、.........................................................................................4（二）普洱茶文化旅游節(jié)的舉辦帶動了一系列旅游項(xiàng)目的發(fā)展（二）普洱茶文化旅游節(jié)的舉辦帶動了一系列旅游項(xiàng)目的發(fā)展..............................................5（三）企業(yè)打造的普洱茶文化旅游市場（三）企業(yè)打造的普洱茶文

6、化旅游市場............................................................................................5（四）茶馬古道的特色文化旅游線路（四）茶馬古道的特色文化旅游線路..........................................................................................

7、........6三、普洱茶文化旅游的發(fā)展三、普洱茶文化旅游的發(fā)展...............................................................7（一）普洱茶文化旅游發(fā)展的優(yōu)勢分析（一）普洱茶文化旅游發(fā)展的優(yōu)勢分析.........................................................................................

8、...71.豐富的普洱茶自然景觀資源...................................................72.普洱茶悠久的歷史文化........................................................83.優(yōu)越的國際經(jīng)濟(jì)環(huán)境..........................................................8（二）發(fā)展普洱茶文化旅

9、游存在的問題（二）發(fā)展普洱茶文化旅游存在的問題............................................................................................91.旅游硬件設(shè)施不夠完善........................................................92.當(dāng)?shù)鼐用駥Πl(fā)展茶文化旅游的意識觀念淡薄..............

10、.....................93.產(chǎn)品的吸引力不足...........................................................10四、促進(jìn)普洱茶文化旅游的對策四、促進(jìn)普洱茶文化旅游的對策.........................................................11（一）政府樹立品牌文化和保護(hù)古茶樹資源（一）政府樹立品牌文化和保護(hù)古茶樹資源..

11、................................................................................1111（二）開展內(nèi)涵豐富的茶文化旅游活動（二）開展內(nèi)涵豐富的茶文化旅游活動..........................................................................................11111.旅游參與活動

12、................................................................122.旅游購物活動................................................................12（三）進(jìn)一步完善硬件設(shè)施（三）進(jìn)一步完善硬件設(shè)施........................................................

13、..........................................................1313（四）打造有特色的旅游產(chǎn)品（四）打造有特色的旅游產(chǎn)品..............................................................................................................14141.體驗(yàn)旅游產(chǎn)品..........

14、......................................................142.觀光旅游產(chǎn)品................................................................14（五）注重當(dāng)?shù)鼐用竦纳鐓^(qū)參與（五）注重當(dāng)?shù)鼐用竦纳鐓^(qū)參與..............................................................

15、..........................................1414（六）加強(qiáng)區(qū)域合作（六）加強(qiáng)區(qū)域合作................................................................................................................................1515參考文獻(xiàn)參考文獻(xiàn)................

16、................................................................16致謝致謝.....................................................................................17I普洱茶文化旅游的現(xiàn)狀及發(fā)展建議對策普洱茶文化旅游的現(xiàn)狀及發(fā)展建議對策—以普洱市、西雙版納為例以普洱市、西雙版納為例摘要摘要：