1、校園電子雜志商業(yè)計劃書校園電子雜志商業(yè)計劃書編寫人：黃勇老師策劃組：04電子商務專科班成都理工大學工程技術(shù)學院電子商務教研室2006年5月?網(wǎng)絡時代房地產(chǎn)營銷模式.........................................................................3二、工作室認為一個成功房地產(chǎn)網(wǎng)站能給客戶帶來的利益；..................41、樹立全新企業(yè)形象..........

2、............................................................................42、優(yōu)化企業(yè)內(nèi)部管理......................................................................................43、增強銷售力.......................................

3、...........................................................54、提高附加值..................................................................................................5三、工作室認為一個成功房地產(chǎn)網(wǎng)站的標準；..................................

4、.......61、個性化..........................................................................................................62、互動性...............................................................................................

5、...........63、實用性..........................................................................................................74、技術(shù)性...........................................................................................

6、...............85、延展性..........................................................................................................8四、工作室的優(yōu)勢所在..................................................................................

7、91、了解客戶......................................................................................................92、了解互聯(lián)網(wǎng)..................................................................................................93、了解

8、房地產(chǎn)................................................................................................104、完整的互聯(lián)網(wǎng)服務....................................................................................105、領先的技術(shù)保證..............

9、..........................................................................106、強大的合作伙伴........................................................................................11第二章第二章集團網(wǎng)站構(gòu)建方案集團網(wǎng)站構(gòu)建方案.......................

10、......................................................12一、網(wǎng)站定位......................................................................................................13二、網(wǎng)站結(jié)構(gòu)方案..............................................

11、................................................141、瀏覽者進入網(wǎng)站的程序............................................................................142、網(wǎng)站主體結(jié)構(gòu)........................................................................

12、....................15三、網(wǎng)站技術(shù)方案..............................................................................................191、技術(shù)實施........................................................................................

13、............192、技術(shù)保證....................................................................................................21第三章第三章集團網(wǎng)站推廣方案集團網(wǎng)站推廣方案............................................................................

14、...22一、網(wǎng)上推廣......................................................................................................23（一）中文網(wǎng)站推廣......................................................................................23（二）英文網(wǎng)站推

15、廣......................................................................................26二、結(jié)合網(wǎng)站的傳統(tǒng)媒體推廣..........................................................................27三、結(jié)合網(wǎng)站的社區(qū)文化活動推廣...........................

16、.......................................28四、結(jié)合網(wǎng)站的公關活動推廣..........................................................................29五、有互聯(lián)網(wǎng)特色的現(xiàn)場包裝..........................................................................30第

17、四章第四章集團網(wǎng)站建設程序集團網(wǎng)站建設程序...............................................................................31一、網(wǎng)站開發(fā)流程..............................................................................................32二、網(wǎng)站開發(fā)時間表.....

18、....................................................................................34第五章第五章集團網(wǎng)站建設投資預算集團網(wǎng)站建設投資預算.....................................................................351、空間租用（附加主機托管方案）：....................