1、2013西南財(cái)經(jīng)大學(xué)第三屆“注協(xié)杯”財(cái)務(wù)案例大賽借力資本市場(chǎng)實(shí)現(xiàn)轉(zhuǎn)型升級(jí)比亞迪堅(jiān)定發(fā)展新能源汽車(chē)——比亞迪財(cái)務(wù)案例分析二〇一三年十一月二〇一三年十一月目錄1.案例背景導(dǎo)入...............................................................................................................................12.宏觀環(huán)境分

2、析...............................................................................................................................22.1政策環(huán)境分析..................................................................................

3、..................................23.新能源汽車(chē)產(chǎn)業(yè)分析...................................................................................................................33.1產(chǎn)業(yè)概況...................................................

4、.........................................................................33.2外部因素分析（PEST分析）............................................................................................33.3需求供給分析...........................

5、........................................................................................43.4盈利能力分析....................................................................................................................53.5結(jié)論

6、....................................................................................................................................64.企業(yè)內(nèi)部環(huán)境分析.............................................................................

7、.........................................64.1企業(yè)資源............................................................................................................................64.2企業(yè)能力.......................................

8、.....................................................................................74.3主營(yíng)業(yè)務(wù)分析..................................................................................................................134.4社會(huì)責(zé)任..

9、........................................................................................................................134.5企業(yè)文化...........................................................................................

10、...............................145.投資政策及狀況.........................................................................................................................155.1從公司發(fā)展的不同階段出發(fā)........................................

11、..................................................155.2從公司的發(fā)展目標(biāo)出發(fā)..................................................................................................155.3從投資所需的資金密度出發(fā)........................................

12、..................................................165.4公司對(duì)外股權(quán)投資情況..................................................................................................165.5從公司現(xiàn)金流量表出發(fā)..........................................

13、........................................................165.6從公司發(fā)展能力出發(fā)來(lái)評(píng)價(jià)投資情況..........................................................................186.比亞迪籌資現(xiàn)狀..........................................................

14、...............................................................196.1主要籌資活動(dòng)..................................................................................................................196.2籌資的總體態(tài)勢(shì)....................

15、..........................................................................................196.3籌資資金的主要構(gòu)成......................................................................................................206.4籌資政策小結(jié)...

16、...............................................................................................................237.風(fēng)險(xiǎn)以及風(fēng)險(xiǎn)應(yīng)對(duì).................................................................................................

17、....................237.1國(guó)內(nèi)發(fā)展新能源風(fēng)險(xiǎn)......................................................................................................237.2風(fēng)險(xiǎn)管理及應(yīng)對(duì)........................................................................

18、......................................248.公司戰(zhàn)略分析及預(yù)測(cè).................................................................................................................258.1預(yù)測(cè)我國(guó)新能源汽車(chē)行業(yè)的前景以及發(fā)展趨勢(shì)...............................

19、............................258.2比亞迪公司的主要戰(zhàn)略..................................................................................................268.3公司新能源汽車(chē)戰(zhàn)略的未來(lái)實(shí)施............................................................

20、.......................319.報(bào)告總結(jié)及愿景評(píng)估.................................................................................................................32參考文獻(xiàn).................................................................