1、北京交通大學碩士學位論文廣州中鐵國際廣場項目運作研究姓名：李定環(huán)申請學位級別：碩士專業(yè)：工商管理指導教師：趙堅20090601ABSTRACTABSTRACT：Since2008，bytheU。Ssub—loancrisisofthefinancialturmoilhasgraduallyspreadtomanyareasaroundtheworld，includingChina’SrealestatemarketTothisendth

2、ecentralgovernmentalsolaunchedanumberoftherealestatemarketontheinterestrate，creditandtaxationpolicies，butsince2007hasbeenChina’Srealestatemarketremainsinthedoldrums，hasenteredacyclicaladjustmentinthebasicstage，therealest

3、atemarketasthemainproviderofrealestatethesituationisnotoptimisticThefaceoffinancialcrisis，China’Srealestatemarketdownturn，researchinthisenvironmentmoresuitableforrealestateprojectsundertheoperationofenterprisesbymeansofa

4、neffectiverealestatedevelopersguidehasimportantpracticalsignificanceRealestateenterprises，especiallystate—ownedrealestateenterprises，themarket’Srapidresponseproceduresandcorporatedecision—making，thepursuitoflarge—scaleen

5、terprises，tomaximizeefficiencyandcontrolofbusinessrisks，areoftenthemanagersanddecisionmakingoftenfacedwiththedilemmaandanswerthequestionofhowtohandletheoperationoftheseenterprisesoftenemergingchallenges，theenterprisemana

6、gersanddecisionmakingeverydaythinkingInthispaperaspecificoperationofrealestateprojectsinthewholeprocessoftheprojectinacertainregionbasedonmarketresearch，projectacquisition，landevaluation，developmentofoperationoftheprogra

7、mthroughprojectplanning，projecteconomicindicators，developmentcosts，projectSalesareexpected，aswellasinvestmentincomeandotheraspectsoftheprojectafterananalysisofacquisitionintegrationandcooperationteachthepremise，fromthepe

8、rspectiveofthemarketandcost—effectiveoperationoftheprojecttostudyandmakeabasicevaluation，andthenforrealestateenterprises，especiallystate—ownedfindouttherealestatebusinessa”greatperiod”ofrealestatedevelopment，newideasKEYW