1、華中科技大學(xué)碩士學(xué)位論文湖北天俊公司汽車零部件營銷策略姓名：楊力軍申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張子剛20091021華中科技大學(xué)碩士學(xué)位論文華中科技大學(xué)碩士學(xué)位論文IIAbstractDuringthepastseveralyearsafterChinaentryintoWTO，Chineseautoindustryismeetingitsdevelopmentopptunitythatitneverhasbefe.The

2、automarketisdevelopingfastin2008thetotaloutputofvehicleisapproaching8million.Theautopartsindustrydevelopstogetherwithautoindustry.AsakeypartofengineTianjuncpationiswellmarketed.ButfacingthefastdevelopmentofChinaautoindus

3、tryencounteredbyChinaspecialmarketenvironmentTianjuncpationisadjustingitsstrategyfromemphasizingonlyOnOEMmarkettoemphasizingbothonOEMmarketaftermarketwhichmakesTianjuncpationknowhowtobeaccustomedtothechancingmarketenviro

4、nmentthedevelopmenttendency.Thisassaywill，basedontheprincipleofmarketingstrategymanagementanalyzethemarketingenvironmentofChinaautoautopartsindustryresearchthedevelopmenttendencyofautopartindustry.Thepaperanalysistheexis

5、tingproblemsincludingtheunclearbrpositionnotenoughproductsunclearsaleschannelweakresearchmarket.ThisessayalsoexplainsthemarketingstrategyofTianjuncpationinOEMmarketaftermarketfromtheviewofbrmarketingmarketdivisionchannel

6、strategypricingalsoputsfwardtheadvicemethodtoimproveit.InthisessaythepointisthatwithitsadjustmentofstrategythechangingmarketenvironmentTianjuncpationshouldinvestigatethetargetedmarketpayattentiontomarketresearchanalyzeth

7、ecostumerbehavisothattosetupthepricestrategystrengthenresearchdevelopmentabilitytakethepeakmarket.AlsoTianjuncpationshouldenhancethemanagementofchannelthedevelopmentofinternationalmarkettoadopttheeconomicglobalizingenlar