1、西安科技大學(xué)碩士學(xué)位論文西安大遺址保護(hù)與體驗(yàn)旅游開發(fā)模式研究姓名：司軍敏申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：于立新@Subjec Subjec Subjec Subjec ： ： ： ：Study Study Study Study on on on on Xi'an Xi'an Xi'an Xi'an Great Great Great Great Site Site Site Site Prot

2、ection Protection Protection Protection and and and and Experimental Experimental Experimental ExperimentalTourism Tourism Tourism Tourism Develop Develop Develop Developing ing ing ing Model Model Model ModelSpecialty S

3、pecialty Specialty Specialty ： ： ： ：Industrial Industrial Industrial Industrial Economics Economics Economics EconomicsName Name Name Name ： ： ： ：SI SI SI SI Junmin Junmin Junmin Junmin （ （ （ （Signature Signature Signatu

4、re Signature） ） ） ）Instructor Instructor Instructor Instructor： ： ： ：YU YU YU YU Lixin Lixin Lixin Lixin （ （ （ （Signature Signature Signature Signature） ） ） ）ABSTRACT ABSTRACT ABSTRACT ABSTRACTXi’an is one of the most im

5、portant ancient cities in China, which has rich historical andcultural heritages, particularly the large-scale and rich-content archaeological great sites playan important role in the country. But the conflict issues whi

6、ch Xi'an faces between protectionand development of the great sites are also prominent, that is traditional idea of site protectionexcludes tourism development, and extensive and unscientific tourism development also

7、undermines the integrity of the sites. How to find a scientific and rational mode of tourismdevelopment, which not only well protected the great sites, but also meet the needs of thetourism market, to achieve the compreh

8、ensive value of the great sites. This became theproblem to be solved in Xi’an Tourism Site.Based on the analysis about the resources and value of Xi'an great sites, the resources areextremely rich and the comprehensi

9、ve value such as history, culture, art, science and so on arevery high, if we can carry out reasonable tourism development, it will bring greatdevelopment to the local tourism industry. But Visitors experience Demand Sat

10、isfactionSurvey about Xi’an sites shows that the traditional development approach about Xi'an Touristsites are far from to meet the needs of tourist experience, so this paper dose game analysisabout the relationship

11、between scenic and tourists based on the questionnaire analysis,explores the interests of both demands, and solves mission to both sides to reach a balancedresult, that is experience-based tourism development model. And

12、then a series of specificprinciples and program development experience are been proposed, hoping to explore ascientific and reasonable protection and development mode about the large sites, so changethe traditional site

13、of cultural heritage resources big into real economic industrial advantages.Finally, take Tang Daming Palace site as an example to do the empirical analysis andproposes the experiential development strategies and program