1、廈門(mén)大學(xué)碩士學(xué)位論文臺(tái)灣電視綜藝節(jié)目研究姓名：項(xiàng)繆申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：新聞學(xué)指導(dǎo)教師：朱月昌20060401AbstractWimthedevelopmentandprosperityofTVbroadcastinginTaiwanthevarietyshowhasbecomeamatureprogramandaprogramcharacteristicofTaiwanThevarietyshowsinTaiwanhaveturne

2、douttobecountlesswithnewvailetiescomingoutoneafteranotherAmongallthevarietyshows，thosefromCTVCTSandTTVremainhighratings、礬ththeincreasingcommunicationineconomyandcultureacrosstheTaiwanStraits，andthedevelopmentandpopularit

3、yoftheIntemet，thevarietyshowsinTaiwanhavespreadalongsidethemainlandthroughTVandtheInteractThevarietyshows，suchas“Guess”intheearlytime，lastyear’s“KangxiComes”，andthisyear’SGoldBellwinner‘EverybodySpeaksNonsense”。卸pearalmo

4、statthesanletimeinmainlandaswellasinTaiwanThespreadingspeedandbreadthareshockingThevarietyshowsinTaiwanarefeaturedint11eir1ivelyatmospherehumorouslanguageandimprovisedperformance，whichvividlyexhibittheinterestingnessofth

5、evarietyshowIntermsofprogrampaRems，theycanbedividedintosingleandpasticheTherefore，thepmducfionoftheprogramalsofollowscertainpaRemsItiSdecidednotonlybytheaudienceviewinghabitsandprogramproductioncosts，butalsobythedevelopm

6、entofmodemindustrialization，namelyprogramsfallingintotypesandproductionintolinesUnderthemarketcompetitionmelireofavarietyshowisshortenedandsomeprogramsturntovulgarizationHoweverthehighratingstillencouragesTVworkersThevar

7、ietyshowbeginswithoutanythinghomiletic，norwithanygracefulshellsItisalightheartedprograminapopularstyle，thuslivingforentertainmentandanecessityinpopularmediasystemThevarietyshowsinTaiwanbecomenotonlyapartoftheentertainmen

8、tindustrybutalSOaforcetopushforwardthepopularculture，thusinfluencingallaspectsofthesocialcultureWhenthevarietyshowsinmainlandbegantofeeltheimpactfromthoseinTaiwan，theyhavefallenintoimitationandconfusionAfteroveradecadede