1、083025382m薔第五章公司內(nèi)外部資源能力分析2051基于公司資源狀況的分析20511公司資源概述20512公司的資源優(yōu)勢(shì)205l3公司的資源劣勢(shì)2452以資源和能力為基礎(chǔ)的SWOT分析25第六章湖南衛(wèi)視的現(xiàn)行戕略分析一276l基于市場(chǎng)和競(jìng)爭(zhēng)對(duì)手的戰(zhàn)略定位2762戰(zhàn)略實(shí)施路徑27621行_t利潤(rùn)池挖掘28622湖南衛(wèi)視內(nèi)部?jī)r(jià)值鏈的打造3l623品牌策略的實(shí)施3463湖南衛(wèi)視的戰(zhàn)略評(píng)價(jià)3663l差異化戰(zhàn)略的成功實(shí)施36632現(xiàn)行戰(zhàn)略存

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