1、山西財經大學碩士學位論文山西區(qū)域旅游形象定位與設計研究姓名：劉佳申請學位級別：碩士專業(yè)：旅游管理指導教師：張慧霞200611206AbstractNowadayscompetitionisverydrasticinthetouristmarketmoldingaregionaltourismdestinationimagehasbecamethekeyfacttogetcommingpoint.Inrecentyearsmanyprov

2、incescitiesmunicipalitiesstartedtoexcavatethetouristresourcesinlocaltomoldlocaltourismdestinationimagetodevelopthetouristindustryastheeconomicalgrowthspotwhichhastakentheupsurgetoseizethetouristresources.Itisveryimptantt

3、omoldabrighttourismdestinationimageundertheconditionofregionalcompetition.Insomemeaningattentionthetourists’perceptionpositionanexactaimmarketplanningimageispreconditionkeytomakeacontinuallydevelopment.Therearerichtouris

4、tresourcesdiversetourismproductsinShanxihowthroughmoldsthebrightregionaltourismdestinationimageofShanxienhancingthewellknownnessoftourismproductswhichhasextremelypracticalsignificancetoputtourismproductstowardsthemarket.

5、BythebasistheiesofpositionplanningtheregionaltourismdestinationimagewiththedeepanalysisthenecessityofpositiontheregionaltourismdestinationimageofShanxicombiningwithadeepanalysisaboutthe“place”analysistheacteristicsoftour

6、istresourcesthetouristmarketstudythepaperpointouttheideasofpositionplanningregionaltourismdestinationimageofShanxi.Thispaperisdividedintosevenparts:thefirstpartisintroductionthesecondpartisthenecessityofpositionplanningt

7、heregionaltourismdestinationimageofShanxithethirdpartistheanalysisofthe“place”localacteristicsofthetouristresourcesaudiencesofthetourismmarketthefifthpartistheprinciplesofregionaltouristdestinationimageofShanxithesixthpa