1、學(xué)校代碼：10270 分類號：F590 學(xué)號：122201039 碩 士 學(xué) 位 論 文 互聯(lián)網(wǎng)旅游企業(yè)商業(yè)模式的評價研究——以攜程、去哪兒、同程旅游為例 學(xué) 院 ： 旅 游 學(xué) 院 專 業(yè) ： 企 業(yè) 管 理 研 究 方 向 ： 企 業(yè) 成 長 與 戰(zhàn) 略 管 理 研究生姓名 ： 王 聰 指 導(dǎo) 教 師 ：

2、 楊 衛(wèi) 武 完 成 日 期 ： 2 0 1 5 年 4 月 II Abstract Abstract With the arrival of the era of the Internet and the rapid development of tourism industry in our country, great changes have taken place in

3、both tourism industry's survival and development environment. Opportunities and challenges exist at the same time. Internet tourism enterprise integrates the characteristics of the Internet industry and tourism indus

4、try and develops rapidly. The growing Industry scale and the innovation of business model influence the direction and pattern of tourism development. The traditional tourism enterprise business model face a big challenge

5、, already can’t adapt to the current market environment. Tourism companies need to think seriously about how to make full use of the Internet in order to form the most favourable business model. In this context, the rese

6、arch in business model of Internet tourism enterprises in our country is still in the primary exploring stage. Thus research and evaluation of Internet tourism enterprise business model to improve and perfect the existin

7、g business model has both important theoretical and practical significance. Based on the Internet tourism enterprise business model as the research object, the research combined qualitative and quantitative analysis, and

8、 through literature analysis, factor analysis method to evaluate Internet tourism enterprise business model analysis. On the basis of the existing literature, the evaluation research of Internet tourism enterprise busine

9、ss model based on the result of questionnaire investigation on users. To study the foreign and domestic Internet enterprise business model and guide them how to evaluate and improve.Take Ctrip, Qunar and TongchengLY as e

10、xample, detailed analysis of the several Internet tourism enterprise business model. And based on the empirical analysis to evaluate business model of the three Internet tourism enterprise. At the end of the article, bas

11、ed on the above study to provide a reference for the Internet tourism enterprise. This article is divided into six chapters. The first chapter is introduction, mainly introduces the research of the article back framework

12、 and research methods, etc. The second chapter is literature review part, mainly introduced the theoretical basis of the article. Through to the domestic and foreign scholars on the study of Internet tourism enterprise b

13、usiness model was summarized and carding, to understanding the Internet tourism enterprise business model and analysis. The third chapter is the Internet tourism enterprise business model analysis. Take Ctrip, Qunar and