1、 本人鄭重聲明所呈交的畢業(yè)暨學位論文是本人在導師指導下進行的研究工作所取得成果的總結，內容真實。除文中特別加以標注和致謝之處，論文不包含他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得本校或其他教育機構的學位或證書而使用過的材料。與我一道工作的同志對本研究所做的貢獻均已在論文中作了明確的說明并表示了謝意。 學位論文作者簽名： 簽字日期： 年 月 日 學位論文著作權使用授權書 學位論文著作權使用授權書 本學

2、位論文作者完全了解吉林體育學院有關碩士學位論文著作權的管理規(guī)定。特授權吉林體育學院可以將學位論文的全部或部分內容編入有關數(shù)據(jù)庫進行檢索，并采用影印、縮印或掃描等復制手段保存、匯編以供查閱和借閱。同意學校向國家有關部門或機構送交論文的復印件和磁盤。 （保密的學位論文在解密后適用本授權說明） 學位論文作者簽名： 導師簽名： 簽字日期： 年 月 日 簽字日期： 年 月 日 Abstrac

3、t The emblem of the football club is not only a symbol of its status, but also a design core of its integral image. The design of this emblem sufficiently embodies the brand image and cultural features of the football cl

4、ub. The This article combines lots of design of football club´s emblems at home and abroad and takes the emblem of Henan Jianye Football Club as the object to do research about perceptual elements of its emblem thro

5、ugh comparative analysis, document-data method. It shows that the epochal character and heredity has become the common ground of these emblem´s design at home and abroad. A deep analysis shows that current situation

6、 of emblem´s design can be classified into three stages: the early stage of development featured the football elements, regional symbolization and the attribute of a company; the middle stage of development shows th

7、at the designer spend more time to persue the imitation of form and the emblem lack continuity because of the replacement of the sponsors; the maturity of development featured Intensity of regional culture, team culture

8、and the emotion sustenance of sports fan. On the other hand, this stage also featured the desalination of commercial elements. The insufficiency of emblem´s design in China is the lack of national elements and aest

9、hetic design. Taking the emblems of The Premier League, Guangzhou Evergrande F.C. Shanghai Shenhua as examples and do some research about them, it can be found their simplified and neutral concept. The design discipline

10、and method of the emblem are led to the design of the emblem of Henan Jianye Football Club, which can create a simplified and neutral proposal and meet the current needs of football club´s emblem design. Key words: