1、武漢體育學(xué)院碩士學(xué)位論文CUBA與NCAA籃球市場化運行機(jī)制的比較研究姓名：黃偉峰申請學(xué)位級別：碩士專業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：徐躍杰20100501IIAbstractAbstractAbstractAbstractCUBAisthecourageousovertureofsocialspts，socialcompetitionduringtherefmera.Thisistheproductofpioneering.Today，C

2、hinassptsindustryisstillinthe“mediamarket“，thisistheinitialstage，canonlyselltothefansviewersoftheirlimitedmarket.Thebriscritical，CUBAisunreplacablebr.ithastheconnectingroletoChinesebasketballwiththetransfmationofthewhole

3、Sptstrainingsystem.Thiswillaffectfromthenationalteamdowntotheprimarysecondaryschools，becomeasystemsengineering.However，theprospectsfthedevelopmentofCUBAhasabigproblem，itisbecausetheimprovementofdomesticconditions，theirop

4、erationthestatessystem，etc.，seriousobstaclestoit.Inthispaper，adaptsthedocumentarystudy，surveymethod，mathematicalstatistics，legalanalysisotherresearchmethods，withthestudyobjectiveofmarketoperationmechanismofCUBANCAA＇sbask

5、etball，comparetheCUBANCAAonthemanagementsystem，theconstitutionalsystem，eventsubfactsimpactiontomarket，thestatusofmarketconditions，businessoperations，marketenvironment，theaspectsofmarketingstrategy，drawsomesuccessfulexper

6、iencetopromotemarketientedmanagementofcollegestudentsleague.Theconclusionofthispaper：1、Institutionsdeterminetheirfunctions.Sincestartingatthebeginning，CUBAinstitutionssetcomparedwiththeNCAA，institutionalinadequacies，divi

7、sionsisnotdetailedperfect.2、Since1998theopeningofthefirstCUBALeague，Leaguegetmuchattentionfromschoolthecommunity；competitionmanagementsystemschedule，gamesystemisunderaconstantprocessofscientificrationalizationofdevelopme

8、nt，collegebasketballathletes，coachescrespondingmemberofthemanagementregulationsmanagementmeasuresimprovementisstillnotdetailedenough.WeshouldstudymefropmtheUnitedStatesNCAAssoundmanagementsystemoperationmechanismtheleagu

9、erulesotherrelatedinitiatives.3、Withthedevelopmentofsocietypeopleslivingstardisimproving，theconsumptiononthebasketballhasincreasedenmously.Therearemethan3000millioncolleaguestudentsinChina，thisisthefreatpentialmarketfCUB

10、A.ButcomparedwithNCAA＇sbasketball，NCAA＇sbasketballishigher.socialtoprovidethebasisfNCAA＇sbasketball，CUBAhigherthanagrade.AftersomanyyearsthedevelopmentofNCAA＇sbasketballisverycomprehensive，thisbenefitalotfromtheeconomyst

11、rength，thisistheproblemthatCUBAfacingnow.4、NCAA＇sbasketballhasfmedagoodmarketenvironment，throughmanyyearsofcontinuousimprovement，alreadyachievedthebestftheleague.Itmadetheleaguepopularthroughvariouschannels，hasmanydemers

12、.theNCAA＇sbasketballmadeacompletesystemrulestokeepthemarketrunningingoodcondition.WhileCUBA，althoughhehasalargebuyergroups，butthegrouphasnotdeveloped，thesystemitselfstillhasalotwaitingfimprovement，thecrespondingsystemofl