1、浙江工業(yè)大學學位論文原創(chuàng)性聲明本人鄭重聲明：所提交的學位論文是本人在導師的指導下，獨立進行研究工作所取得的研究成果。除文中已經(jīng)加以標注引用的內(nèi)容外，本論文不包含其他個人或集體已經(jīng)發(fā)表或撰寫過的研究成果，也不含為獲得浙江工業(yè)大學或其它教育機構的學位證書而使用過的材料。對本文的研究作出重要貢獻的個人和集體，均已在文中以明確方式標明。本人承擔本聲明的法律責任。作者簽名：日期：2o／1年億月2／日學位論文版權使用授權書本學位論文作者完全了解學校

2、有關保留、使用學位論文的規(guī)定，同意學校保留并向國家有關部門或機構送交論文的復印件和電子版，允許論文被查閱和借閱。本人授權浙江工業(yè)大學可以將本學位論文的全部或部分內(nèi)容編入有關數(shù)據(jù)庫進行檢索，可以采用影印、縮印或掃描等復制手段保存和匯編本學位論文。本學位論文屬于l、保密口，在年解密后適用本授權書。／2、不保密彤(請在以上相應方框內(nèi)打“√”)作者簽名導師簽名日期：20／牛年／2’月上1日日期：矽f矽年2／月卅日浙江工業(yè)大學碩士學位論文房地產(chǎn)企

3、業(yè)基于產(chǎn)品線的標準化建設研究ResearchonproductIiReconstructionofhousingenterprises—ChinaCaIxonreaIestateresidentiaIproductstandardizationasanexampleABSTRACTWiththemacrocontr01oftherealestatemarketinChinaisgettingmoreandmoreintenseandfr

4、equent，realestatedevelopmenthasbeenintothehardpowerstage，whichmeanstheHousingenterprisesarefacingdecliningtrendofaveragerateofprofitCurrentlytherealestateindustryhasbeenchangedintothecostcontrolofproductpatternfromthelan

5、dvalueaddedprofitpatternThecostsoftherealestateindustrymainlyincludeconstructioncost，marketingcost，capitalcost，managementcostandSOonTheconstructioncostiStherigidcostwhichiSrelativelyfixedandthebaseiSalsogreatTheconstruct

6、ioncostisdeterminedbytheHousingenterprisesthemselvesThecapitalcostisinfluencedmainlybytherightdecisionintheindustryoftheenterprisesThemarketingcostisinfluencedmainlybythemarketandproductfeaturesandotherfactorsAndtherelat

7、ivelybaseissmallInthebackgroundofthemacrocontroloftherealestatemarketandtheprofitdeclining，theHousingenterprisesareplayingalltheircardsSomeadjustthestrategyandsomedigfurthersubdivisionofthemarket，andsomeevengiveupthereal

8、estateindustryHoweverthemostoftheenterprisesfoCUSontheadjustmentofthemselvesmainlythroughthedevelopmentofproductlineandcontrolthecostandotheraspectsinordertofendinternalprofitabilityTheproductlineisagoodmedicinetotheente

9、rprisescostcontr01GoodproductlineCOUldcontrolcost，shortentheconstructionperiod，enhancebrand，guaranteequalityencourageenterprisesexpansionlayoutandreduceriskaswellEventhoughtherealestateprojectdevelopmentpracticeofscalean

10、dproductshasgreatdifficultyGoodproductlineplaysaveryimportantroleinthedevelopmentoftheenterprisesundeniablyThus，BenchmarkingHousingenterprisesinourcountryallmadetheirownproductline，suchasVanke，Hengda，Wanda，Greenland，Long

11、hu，GreentownandSOonAsaStateownedListedCompanyChinaCalxongroupLimitedbyShareLtdperformednotjustaswishesinthemarketinthemacrocontrol，duetothepolicythatproductshadgreaterresistancefromThismakesChinaCalxondevelopingaseriesof