1、武漢體育學(xué)院碩士學(xué)位論文東北三省青少年籃球俱樂部運(yùn)營研究姓名：高鵬申請學(xué)位級別：碩士專業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：孫義良20080401AbstractAccordingtoresearchandanalysisonoperationconditionofyouthbasketballclubinnortheastofchina(threeprovinces)，1：amongalltheclubsinvestigatedstock—or

2、ganizedtakes689％。selfinvestedtakes31％withinstock—organizedthereare103％mnbysportsbureauandcivilcompany，and589％isfamilyorganizedoriointventureofSeveralcivilcompanies，2：TheorganizationisnotcomprehensiveordYofficeclubaffaird

3、epartment，marketdevelopmentdepartment，logisticdepartmentandfinancialdepartmentaresetupButlackofmanagement，law，media，information，publication，entertainment，salesandotherfunctionaldepartmentAmongalltheclubthereisnooneclubge

4、tadepartmentinchargeofcommunicationandpropagationwithoutsideEventhou面theygetone，thereisstillnearlyhalfofthemcan’tmeetthestandardbuttheclubswithheadquartersinprovincecapitalarerelativegood3：689％ofalltheclubscalladheretoth

5、eprocedure：broker一departmentmanagerfinancialdepartmentclubmangeranddailyexpensesinclude：newprojectdevelopmentfLlnd，coachsalary，prize，rent(maintenance)fee，trainingfacility，transportationandmathprize(onlyavailableongoodres

6、ult)586％oftheclubstakethemangerinchargemailagementmethod4：thespecificoperationmechanismis：(1)functionaldepartmentsolicitmessagesfrommarket(2)argumentofdevelopmentpossibility(3)makingdecisions(4)gettingtheapprovefrommanag

7、er(5)managerreporttodirectorate(6)managercooperatewithallpertinentpartstomakeplanandpolicy(7)implementtheplanWhenitcomestoeachclubwhichgetsdifferentcondition，theyemphasizedifferentDoiIltsandtheresultsarequitedifferent5：o

8、perationismainlyimplementedbyschemeandpropagationPropagationincludestakingadvantageofhi—techandtraditionalmethods，andthecontentismainlyaboutelubhistory，scale，matchesresultandoperationconceptSchemeismainlyaboutsolicitingm

9、essagesfrommarketdevelopmentvalueatgumentandriskevaluation6：thetrainingandmathreachthebenchmarkbothandphysicallymentally7：theclub’sincomemainlycomefromfeurparts：productsdevelopment443％，playerfees254％playerstrailsfer86％an

10、dotherformsofincometakes217％Thecontentofproductsdevelopmentinelude：basketballfloor，trainingfacilitysportswearfoodandrelevantserviceaboutbasketballThesocialbenefitsarethehealthygrowthofyouthplayersbothphysicallyandmentall

11、ythedevelopmentsofastrongwill，thepassingdownofbasketballculture。buildingaharmonicsocietymatchesresultsandprovidingclubandsocietywithqualifiedtalent8：Theadvantagesoftalentfosteringinclubare：totallyfundedbysocietyandwithou

12、tfisealfundItisanimportantsupplementtotheprofessionalclubandamateursportssch001Itisnotonlyanewgrowthpointofourcountry’seconomybutalsowillbecomeaveryimportantmethodtoprovideandcultivatereservedbasketballtalentKeywords：bas