1、學(xué)位論文獨(dú)創(chuàng)性聲明本人鄭重聲明所呈交的畢業(yè)暨學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作所取得成果的總結(jié)，內(nèi)容真實(shí)。除文中特別加以標(biāo)注和致謝之處，論文不包含他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得本校或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料。與我一道工作的同志對(duì)本研究所做的貢獻(xiàn)均已在論文中作了明確的說明并表示了謝意。學(xué)位論文作者簽名：簽字日期妙年r每扔日學(xué)位論文著作權(quán)使用授權(quán)書本學(xué)位論文作者完全了解吉林體育學(xué)院有關(guān)碩士學(xué)位論文著作權(quán)的

2、管理規(guī)定。特授權(quán)吉林體育學(xué)院可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，并采用影印、縮印或掃描等復(fù)制手段保存、匯編以供查閱和借閱。同意學(xué)校向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤。(保密的學(xué)位論文在解密后適用本授權(quán)說明)學(xué)位論文作者虢磷導(dǎo)師擗：井簽字日期：》礦mL且汐日簽字日期：尸晦歹月尸日Abstract”CHIANGNANZHENHUAHERO”isaprogramofKungfuTvshowandWushuCultur

3、etransmission，whichiscreatedbyJilinZhenhuaWuDaoandJilinPublicNewsChannelItstartedoperationin2011，andin2012itwasformallylaunchedFortwoyears，theratingsofthisprogramhasemergedthetopthreeThepurposeof”CHIANGNANZHENHUAHERO”isd

4、isseminationofnationalculture，promotetheChinesemartialartsThebusinessphilosophyisrealeffort，real—man，authenticandboutique，makingfulluseofregionalresourcesThemainlineoftheprogramisfightinggamescombinesacertainfashionanden

5、tertainmentfactorwhichhasbecomeagoodexampleofthesuccessfulcombinationofChinesetraditionalcultureandmodempopularcultureelementsTobeachhead，tofurtherenhanceandimprovethequalityofprogramsj”CHIANGNANZHENHUAHERO”programalways

6、adheretoinnovation，andreviseseveraltimes，forexampleimprovingpackagingandpromotionallevel，inordertomeettheeverchangingaudienceandenjoyavarietyofneedsFortwoyears，theprogramcausedgreatsocialrepercussions，inheritanceofChines

7、emartialarls，development，promotionplayedarolecannotbeunderestimated，butalsotObringsometelevisionandpersonaleconomiceffectsandpromotethedevelopmentofthemartialartsindustryOfcourse，fromthe”CHIANGNANZHENHUAHERO”programitsel

8、fitisstillintheexploratorystageofatentativeTherefore，itisnecessarytomakesomeresearchof”CHIANGNANZHENHUAHERO”programThewriterusedocumentresearch，fieldobservation，expertinterviews，mathematicalstatisticsandotherresearchmeth

9、odsReviewedthe”CHIANGNANZ!tENHUAHERO”programofitsoperatingstrategyandvaluesbroughttoparsethemeaningexploredifficultissuesfacedinprogramproductionanddevelopmenttrendofthecolumnsalsomadesomepredictions，andsomesuggestionsan

10、dSOonIbelievethatthiswillnotonlyhelpfurthertheunderstandingof”CHIANGNANZHENHUAHERO”programandlearnChinesemartialarts，butalsofor”CHIANGNANZHENHUAHERO”sustainabledevelopmentsectionalsohassometheoreticalreferencevalue，while