1、華中科技大學碩士學位論文軟件產(chǎn)品的商業(yè)模式研究姓名：丁浩申請學位級別：碩士專業(yè)：工商管理指導教師：蔡淑琴20081031華中科技大學碩士學位論文華中科技大學碩士學位論文IIAbstractThesoftwarebusinessmodelisthebasicwaytoguaranteeprofits.ThoughmanyofChinassoftwarecompanieshavesoftwarelicensecontrolcarryaver

2、sionbasedontheprinciplesofsalestherearestillmanyproblems.BecausetheyarethemainlystayinasimplestageofthesalesfromthepracticenottocreateacompletesoftwareproductbusinessmodelstructureoperationalsystemsothatChinassoftwareind

3、ustrydevelopmentpotentiallessthannmalsituation.Firstlythisthesisanalyzedthesoftwareindustryinthecurrentbusinessmodelonthegeneralquestionoftheexistenceoftheproblemtherefeextractedfromenterprisesoftwaretosolvethekeyproblem

4、:whatisthebestwaytosellsoftwarehowtoprofit.Tobeaverygoodsolutiontothesekeyissuesindertoenterprisesoftwareatalaterpositioninfavofcompetitionwemustcompleteunderstingofwhatisthebusinessmodelinnovationsystematicsolutiontothe

5、currentbusinessmodelinitsownproblemsStrengthentheprofitmodelindertosurvivecompetitioninthefuture.Secondthedetailinthisthesisfromtheperspectiveofsoftwareproductsalesbusinessmodelmeansonhowtounderstthespecificbusinessmodel

6、approachwhichintroducedtheprinciplescases.ThesoftwarebusinessmodelfromthestructureoftheofferthebidpackagebidtosimplifythewaythevalueofthefunctionalacteristicsoftheclassificationextractionmethodsAccdingtothepressreleasefu

7、rthersalesgainsaswellasthelifecyclemanagementofthecostoftwoanglesaccdingtotheanalysisofthe“version“Higherthanthesalesproceedsinaccdancewiththe“product“salesaccdingtothelifecyclemanagementthanthenonlifecyclemanagementofth

8、emaintenancecostslowgiventheproposedsaleoftheoperationmethodstoensurethelongtermprofitability.Finallythisthesisanalyzedsoftwarebusinessmodelapproachonthestockmarket.Keywds：SoftwareProductBusinessModelSoftwareCustomizatio