1、對外經濟貿易大學碩士學位論文我國中藥產業(yè)國際化問題研究姓名：張明東申請學位級別：碩士專業(yè)：工商管理指導教師：馬春光20061001ABSTRACTForthetimebeing、theexportofChineseherbalmedicineofChinaonlyacc6antsforabont5％of也esalesoftheintemationalmarketofherbalmedicine，farbehindthatofJapana

2、ndKoreaInthe2l”CenturytheChineseherbalmedicinewithtraditionalculturecharactersanduniqueadvantagesisfacedwithunprecedentedchallengesInthemeantimewitllthesocialdevelopment。thediseasespectrumofhumanbeingiSchangingsilentlyan

3、dthemedicaltreatmentmodeischangingfromthepurediseasetreatmenttothecombinedmodeofpreventionhealth—caretreatmentandrecovery—the“EntireMedicalScience’iscomingintoshapenesurvivalenvironmentiSdegrading。andthetoxicbi—e毹ctsofch

4、emicalmedicineareoutstanding。whichhasledtothecallforhumanbeingtocomebacktothenatureandattentionattachedtotraditionalmedicinesTheintemationaIcommunityhasliftedthebanonherbalmedicinetOcen_ainextentA11thesehavecreatedsoundo

5、pportunitiesforChinesehe南almedicinetoentertheinternationalmedicinemarketastreatmentmedicineInthecurrentdayswhentheconceptofscientiticdevelopmentiSemphasizedtherearegreatpotentialsofinternationalmarketfortheChineseherbalm

6、edicinewithourownintellectualpropertyrightsThereforeitisofimportantrealisticsignificancetOexploretheissneofinternationalizationfor出eherbalindustryinChina，ThisPaDerstartswiththeintroductiontOthestatusquoofintemationalizat

7、ionoftheherbalmedicineinChinainChapterOnewithanalysisontheindustrialdevelopmenttrendofherbalmedicineinChiha；andanalysesthestrategicsignificanceofinternationalizationofherbalmedicineinChapterTw0Inthethirdchapteritadoptsth

8、eSWOTAnalysisandMarketSegmentstheorytoconductcomprehensiveanalysisoftheinternafionalmarketingenvironmentoftheherbalmedic虹eChapterFouriS也etypicalcaseanalysisofherbalmedicineindust毋ChapterFiveiSthefoCUSof娃1isPaDetwhichbyta

9、kingintOaccountofthestateofthetypicalstateowned1eadingenterprisesandsmall—sizedprivateenterprisesofherbalmedicine、andfromtheperspectiveofenterprises，exploresthestrategiesofinternationalizationandputsforthpolicyrecommenda

10、tionsByanalyzingthemarketsalesenvironmentofherbalmedicineofChinaandbasedonthesummaryofotherscholars’understandings，thispaperanalyzestheissueofinternationalizationofChina’Sherbalmedicine，withcertainvalueofreferenceHowever