1、外文翻譯原文introductiontoaspecialissueonconsumerbehaviintourismdestinationsMaterial:GuesteditialAdvancesintourismmarketingresearchAuth:JuergenGnothLuisareuMetinKozakFindings–Touristsarepartofthetourismproductionprocess.Theyen

2、gagewithsupplywksinteractwithdestinations.iginalityvalue–Thepaperprovidesanintroductiontosixcontributionsthatareparticularlyrelevantfunderstingmanagingthecontentoftheinteractionbetweenthewknodesinparticularbusinesstocons

3、umerrelationships.Guba(1990)suggeststhattherearethreelevelsofscientificinquiry:1.theparadigmatic2.thetheetical3.theempirical.Theparadigmdefinesthebodyofbeliefsassumptionsabouthowtruthistobeconstitutedperceived.Thisthenfe

4、rtilizesthetheiesmodelsthatfmtoexplaintheparadigminspiretheontologyhelpdeterminesuitablemethods.Finallybutnottheleastimptantempiricalresearchisconductedtotesttheiesinawidevarietyofcontextswithdifferentmethodologies.Thepr

5、esentIJCTHRspecialissueonconsumerbehaviattourismdestinationsfocusesontheempiricallevelinparticularonthecreationofvaluesatisfactionthebenefitsofvarietyseekingunderdifferenttimeperspectivesonmotivationaldifferencesmoderate

6、dbyageintentionsexpectations.ThecontributionspresentedherewereallsubmittedtotheAdvancesinTourismMarketing。ConferenceSeptember2007heldinValenciaSpain.ThethemeofthatconferencewasDestinationEventMarketing:Managingwks.Thisth

7、emewasdesignedtobringtogetherthemostuptodatethinkinginwkresearch.wkresearch(Mitchell1969WassermannFaust1994)seekstounderstphenomenaastheyoccurinthewidersocialcontextofgroupsclusters(sub)cultures.Ofparticularinterestthere

8、fearethequestionsofwhattheshapeof2strengthentheirperceivedvalue.Understingvarietyseekingintourismdestinationsfromacrossculturalperspectivebecomesaninterestingissueffurtherresearch.Conceptualizingtouristsatisfactionatthed

9、estinationlevel.DmitrovicCvelbarKolarBrencicOgrajensekZabkarofferanovelconceptualizationofcustomersatisfactionmeasurementatthelevelofatouristdestination.Theauthssuggestthatthemodelcanbeusedasastardframewkfthecontinuousmo

10、nitingoftouristsatisfaction.ItaimstoprovideDMOstheirstakeholderswithacomprehensivetoolfunderstingthekeyfactsofdestinationcompetitivenessservicequalityimprovement.Themodelincludesasetofoutcomesleadingtocustomersatisfactio

11、ntherebyprovidesaconceptualbasisfthedevelopmentofauniversalparsimoniousshteasilyapplicablemeasurementinstrument’’.Explingnonlineareffectsofdeterminantsontouristssatisfaction.CampoYagueanalyzetherelationshipbetweenthemain

12、antecedentsofconsumersatisfactionintouristservices:perceivedqualityprice.Theresultsofthisresearchidentify:thatthetourist’sperceptionofqualityexercisesapositivesignificanteffectonhishersatisfactionaneffectgreaterinmagnitu

13、dethantheeffectofperceivedpriceBtwocomponentsareinstrumentalinthetotaleffectofperceivedpriceonsatisfaction–thesecomponentshaveoppositesignsi.e.thenegativeeffectofthesacrificethattheconsumerperceivesthepositiveeffectthats

14、howstheactionofpriceasasignofQuality.Aframewkftouristexpectations.Rodr?guezdelBosqueSanMart?nColladoanalyzethefactsinfluencingtouristexpectationswhichinturninfluencesatisfactionvaluecreationftourists.Theauthsidentifyfour

15、componentsoftouristexpectations:1.pastexperience2.externalcommunication3.wdofmouthcommunication4.preconceivedimageofthetouristsite.Theintangiblenatureoftouristexperiencesexplainsthesignificantroleofdestinationimageextern

16、al(e.g.advertisingwdofmouth)internalsources(pastexperiences)tofmtouristsexpectations.Rodr?guezdelBosqueetal.crobatethefmationoftouristexpectationsresearchconsideringasecondfactmodel.Howevertheperceiveddestinationimageisa