1、融資報(bào)告“來(lái)個(gè)便當(dāng)來(lái)個(gè)便當(dāng)”創(chuàng)業(yè)投資商業(yè)計(jì)劃書(shū)創(chuàng)業(yè)投資商業(yè)計(jì)劃書(shū)聯(lián)系人：陳乾開(kāi)聯(lián)系方式：15280801500電子郵箱：18947228717@目錄一、項(xiàng)目概述....................................................................................................................................11.1項(xiàng)目概述

2、..............................................................................................................................11.2市場(chǎng)容量及需求概述.................................................................................

3、........................11.3為什么我們要做“來(lái)個(gè)便當(dāng)”..........................................................................................21.4融資金額及資金使用動(dòng)向概述........................................................................

4、..................2二、市場(chǎng)背景及SWOT分析..........................................................................................................22.1學(xué)生餐飲市場(chǎng)現(xiàn)狀分析....................................................................

5、..................................22.2“來(lái)個(gè)便當(dāng)”的優(yōu)勢(shì)分析...................................................................................................32.2.1與傳統(tǒng)食堂相比...........................................................

6、............................................32.2.2與校外門(mén)店餐館相比...............................................................................................52.3“來(lái)個(gè)便當(dāng)”的機(jī)會(huì)分析...................................................

7、................................................62.4“來(lái)個(gè)便當(dāng)”威脅分析.......................................................................................................82.5“來(lái)個(gè)便當(dāng)”劣勢(shì)分析.........................................

8、..............................................................8三、項(xiàng)目具體分析............................................................................................................................93.1項(xiàng)目核心及工藝流程............

9、..............................................................................................93.2客戶定位......................................................................................................................

10、......103.3產(chǎn)品定位............................................................................................................................10四、營(yíng)銷(xiāo)策略.........................................................................

11、.........................................................114.1營(yíng)銷(xiāo)方式............................................................................................................................114.2銷(xiāo)售渠道.....................

12、.......................................................................................................12五、戰(zhàn)略目標(biāo).............................................................................................................

13、.....................13六、融資資金使用動(dòng)向..................................................................................................................146.1融資總額說(shuō)明..............................................................

14、......................................................146.2資金使用............................................................................................................................14七、風(fēng)險(xiǎn)及應(yīng)對(duì)措施......................

15、................................................................................................15八、政府扶持政策..................................................................................................................