1、上海交通大學(xué)碩士學(xué)位論文網(wǎng)絡(luò)時代券商經(jīng)紀(jì)業(yè)務(wù)的新戰(zhàn)略—網(wǎng)上證券交易姓名：江華申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：黃沛20020113海交通人學(xué)管理學(xué)院MBA學(xué)位論文網(wǎng)絡(luò)時代券商經(jīng)紀(jì)業(yè)務(wù)發(fā)展的新戰(zhàn)略一嘲L：$1E券交易T旺NEllrSTRATEGYoFBR0l(ERAGEBUSINESSINDIGITALTI皿S——0N—LINETI瑚臨ACl10NABSTRACTIntheabsenceofeffectivecompetition

2、andexcessiveprotectionbygovernment’SpoliciesinaIongtimesecuritiesdealersinmainlandofChinahavebeensufferingtheweaknessesinregardtotheirsmallcapitalsize10Wriskcontrolability，insufricienthumanresourcesreserveandIackofintern

3、atjonaIizedtalentsetcAfteraccessiontotheWT0，ChinahaspromisedtograduallyopenitsfinanciaIserviceindustrytoforeigninvestorsinfiveyearsForeignjnvestorswillbeallowedtoconductfinanciaIservicesthroughcooperation，setupiointventu

4、reorforeign—investedcompaniesTheexistingbusinessbulwarkinChina’SsecuritieswilfsoonbebrokenwhendozensofcompetitorsareswarminginMeanwhileduetotherecentdepressingmarket，manysecuritiesdealershavetofacethefinancingdeficitandc

5、annotsurvivewiththeirroughmanagementmodeThedissertationaimsatthestudyof“On—lineSecuritiesTransaction”anewly—emergingtrademethod，whichprovidesthebrokeragebusinesswithafeasiblewaytoescapefrOmthecurrentembarrassment。knownas

6、theIOW1eveIoperationalrepetition，thustriggeringthemarketingstrategyreformandthe0rganizationaIstructureinnovationinthesecuritiesAsaresultChina’Ssecuritiesdealersarestrivingallroundtomeettherequirementsofthefutureinternati

7、onalcompetitioninrespectofbusinessstrategy，humanresourcesandorganizationalstructUreConclusion：“On1ineSecuritiesTransaction”iSanecessarymethodtoachievethebreakthrough；nsecuritiesbrokeragebusiness；Innovationinmarketingstra

8、tegyand0rganizationalstructureiSthebackboneofsuchbreakthrough；AndtheCOrecompetitivenessofsecuritiesbrokeragebusinessliesonaperfectcombinationoftheabove—saidthreemethodsKEYWORDS：onlineSecuritiesTransaction，networkMarket，e