1、天津大學(xué)碩士學(xué)位論文家氏商貿(mào)有限公司的發(fā)展策略研究姓名：常青申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：陳通2001.12.1AbstractThecompetitioncapabilityofthedistributionindustryhasnotbeenverystrongduetotheprotectionfromgovemmentforthepastdecadesAfterChinaentersWTO，thedistributi

2、onindustrywillbeconfrontingafiercechallengeintroducedbyforeigncompetitorswhoareequippedwithhightechnologybroadresourcesandprofoundunderstandingofmanagementskillState—owneddistributionenterprisesneedtOenhancetheircompetit

3、ioncapabilityMeanwhile，privatelyowneddistributionenterprisesalsoneedtoactivelyseekingdevelopmentopportunitiesThispaperintendstoexposemajorchallengesthedomesticdistributionindustrywillbefacingbyperformingathoroughanalysis

4、ofoperationofJiashiTradingCompanyagoodrepresentationofdomesticdistributionindustryVariousadvancedstrategicanalysismethodsareintroducedPorterTheoryisadoptedinanalyzingcompetitionstructureofthedistributionindustryValueChai

5、nTheoryisintroducedinuncoveringthetruevalueofJiaShiCompanySWOT(strength，weakness，opportunityandthreat)theoryisperformedtopinpointtheinternalstrengthandweaknessinrespondingtoexternalopportunitiesandthreatsBasedontheanalys

6、isperformed，thestrategyforoveralloperationisblueprintedaswellashowtOcarryoutthestrategyInternaloptimizationcombinedwithexternalexpansionisselectedtobeJiashi’SoperationtacticDuetothefactthatdomesticdistributionindustryund

7、ermarket—economyisstillinitsinfantstageIhaveexperiencedgreatdifficultiesinfindingrelevantdataandarticlesBythesarnetoken，theoryandpracticethatcanbereferencedtodomesticdistributionindustryisquiteimmatureByintroducingthispa

8、perIhopetherewillbemoreintellectualsdevotingtheirtimeandenergyinthestudyofdistributionindustry，thustoacceleratethedevelopmentoftheoriesandpracticeofdomesticdistributionindustryKeyword：DistributionindustryIndustrycompetit