1、上海交通大學碩士學位論文HSZ通訊有限公司發(fā)展戰(zhàn)略研究姓名：劉胤舉申請學位級別：碩士專業(yè)：工商管理指導教師：陳俊芳2001.6.1圭塑奎望奎蘭笪里蘭墮堅墜堡奎堅!圣望塑壹墜旦壟星苧墮!!墨RESEARCHONDEVELOPMENTALSTRATEGYOFHSZCOMMUNICATIONSLIMITEDABSTRACTThearticleintroducesthebriefpracticesincorporatedevelopmental

2、strategiesofaforeigncompany，HSZCommunicationsLimited，throughitsestablishmentanddevelopmentinChinaThestrategicmanagementconsistsofthreehierarchies，iecorporatelevelstrategy，competitivestrategyandoperationalstrategyCorporat

3、elevelincludessuchstrategiesasenactmentofthemissionandvisionofthecompany，organizingabetterstructureframeworkofthecorporationandsettinguptheoverallbusinessscope，etcLocatingthetargetmarket，developingnewproductornewservice，

4、andgettingmoremarketsharebelongtothesecondhierarchy，competitivestrategyFinally，thethirdhierarchyisoperationalstrategy，suchasstrategiesofhumanresourcemanagement，qualitymanagement，manufacturingandprocurement，salesmanagemen

5、torsaleschannel，andestablishmentofenterpriseculture，andSOonThearticleexplainsthemajorfeaturesofstrategyandstrategicdecisionmaking，comparedtothepracticeinthecompany，theconceptofhierarchyofstrategicmanagementisdescribedasw

6、ellWiththefundamentalconceptsandtypicaltoolsinstrategicanalysis，themajoraspectsinvolvedinthemarketofChinamicrowavecommunicationsareanalyzedsuchasestablishment，development，statusquoandprospectofthemarket，andindustrialstru