1、093025451傅慶萬(wàn)豐擔(dān)保公司的發(fā)展戰(zhàn)略研究目錄摘要一AbstractIII1緒論111研究背景一112研究目的及研究意義213相關(guān)理論及方法綜述314研究?jī)?nèi)容及本文架構(gòu)102我國(guó)信用擔(dān)保業(yè)的發(fā)展歷史及現(xiàn)狀分析821信用擔(dān)保行業(yè)概述822我國(guó)信用擔(dān)保業(yè)的發(fā)展歷史923我國(guó)信用擔(dān)保業(yè)的經(jīng)營(yíng)現(xiàn)狀和特點(diǎn)分析1024我國(guó)信用擔(dān)保業(yè)面臨的問題與挑戰(zhàn)一1325我國(guó)信用擔(dān)保業(yè)的前景分析153萬(wàn)豐擔(dān)保公司的現(xiàn)狀分析。1731公司的成立背景及組織結(jié)構(gòu)

2、1732公司的經(jīng)營(yíng)現(xiàn)狀分析1833行業(yè)內(nèi)代表企業(yè)與公司的對(duì)比分析2134公司存在的問題及面臨的挑戰(zhàn)244萬(wàn)豐擔(dān)保公司的SWOT分析。2641宏觀環(huán)境分析(PEST)一2642行業(yè)環(huán)境分析(五力模型)3143公司內(nèi)部資源能力分析3744公司SWOT分析425萬(wàn)豐擔(dān)保公司發(fā)展戰(zhàn)略的制定4s51發(fā)展戰(zhàn)略的目標(biāo)4652戰(zhàn)略組合的選擇一4753關(guān)鍵路徑選擇4854關(guān)鍵要素分析506!；占論6：161本文研究成果6262本文研究的局限性6363待進(jìn)

3、一步探討領(lǐng)域63致謝64參考文獻(xiàn)65093025451傅慶萬(wàn)豐擔(dān)保公司的發(fā)展戰(zhàn)略研究AbstractCurrentlythesmallandmediumsizedenterprises(SMEs)havebecomeanimportantpowertodriveChineseeconomicdevelopmentandscientificinnovationBut，SMEshavebeenfacingsometroubleinobtai

4、ningloanandfund，whichhasrestrictedtheirdevelopmentseriouslyMainreasonsarethatSMEslackofthesupportofcreditguaranteesystemandChinesefinancialdevelopmentlagsbehindSMEs’developmentforlongtimeInordertoalleviatethefunddemandof

5、privateenterprises，manyprofessionalguaranteecorporationshavebeenestablishedunderthesupportofthegovernmentandhavegrownfastIthasagreatimpactonthepromotionoftheentitycreditlevel，theimprovementofthesocialcreditenvironmentand

6、theenhanceoftheefficiencyofthemarketoperationWiththedevelopmentoftheguaranteeindustrysomeproblemsariseSuchastheinsufficientguaranteeregulationandlawthelackoftheindustrymanagement，thefastgrowingguaranteeorganization，thein

7、formaloperationofsomeguaranteeorganizationsandthe10Wriskresistance。NowItaketheWanfengGuaranteeatypicalcommercialguaranteecompanyforexampleIanalyzetheexternalmacro—environmentofthecompanychoosingtheanalysismethodofPESTthe

8、competitionshapeusingFiveForcesModelandtheinternalenvironmentwithValueChainModel，thensummarizethechallengeandopportunity，thedisadvantageandadvantageofthecompanyfacingandfurtherdisclosethestrengthandweaknessoftheentityThe

9、n1analyzeandsuggestthekeystrategicfactorsoftheoperationofthecompanywiththeaimofconstructionofthecorecompetitionIhopethattheresearchofthedevelopmentstrategicoftheWanfengGuaranteehasenlightmentonthestrategicplanofthefuture

10、marketcompetitionIbelievethatinthenearfuture，withthefurtherdevelopmentoftheeconomyandtheimprovementofthemarketeconomythecommercialguaranteecompanywillhaveapromisingfutureKEYWORDS：WanfengGuaranteeSWOTanalysis，developments