1、商業(yè)計(jì)劃書二○一六年五月2.7.1服務(wù)模式服務(wù)模式................................................................................................................132.7.2基本功能說明基本功能說明................................................................

2、........................................132.82.8服務(wù)與支持服務(wù)與支持............................................................................................................133.市場分析市場分析..........................................

3、...............................................................143.13.1市場概況市場概況................................................................................................................143.1.1全球網(wǎng)絡(luò)游戲市場全球網(wǎng)絡(luò)游戲市場......

4、..........................................................................................143.1.2韓國網(wǎng)絡(luò)游戲市場韓國網(wǎng)絡(luò)游戲市場................................................................................................153.1.3中國臺灣

5、地區(qū)網(wǎng)絡(luò)游戲市場中國臺灣地區(qū)網(wǎng)絡(luò)游戲市場................................................................................153.1.4中國大陸地區(qū)網(wǎng)絡(luò)游戲市場中國大陸地區(qū)網(wǎng)絡(luò)游戲市場................................................................................163.23.2市

6、場規(guī)模市場規(guī)模................................................................................................................173.2.1中國網(wǎng)絡(luò)游戲市場的基礎(chǔ)中國網(wǎng)絡(luò)游戲市場的基礎(chǔ)........................................................................

7、............173.2.2中國網(wǎng)絡(luò)用戶的數(shù)量中國網(wǎng)絡(luò)用戶的數(shù)量............................................................................................183.2.3網(wǎng)絡(luò)游戲市場的規(guī)模網(wǎng)絡(luò)游戲市場的規(guī)模..................................................................

8、..........................183.33.3市場份額市場份額................................................................................錯誤！未定義書簽。3.43.4目標(biāo)市場目標(biāo)市場...........................................................................

9、.....................................183.4.1用戶分析用戶分析................................................................................................................183.4.2目標(biāo)消費(fèi)群目標(biāo)消費(fèi)群.......................................

10、.....................................................................194.競爭分析競爭分析.........................................................................................................204.14.1競爭者信息競爭者信息................

11、............................................................................................204.1.1主要競爭對手分析主要競爭對手分析................................................................................................214.1.2潛在

12、競爭對手潛在競爭對手........................................................................................................254.1.3未來潛在競爭者未來潛在競爭者.....................................................................................

13、...............264.24.2競爭優(yōu)勢競爭優(yōu)勢................................................................................................................264.2.1理念優(yōu)勢理念優(yōu)勢..............................................................

14、..................................................264.2.2運(yùn)營模式優(yōu)勢運(yùn)營模式優(yōu)勢........................................................................................................264.34.3市場準(zhǔn)入壁壘市場準(zhǔn)入壁壘...........................

15、.............................................................................275.運(yùn)營計(jì)劃運(yùn)營計(jì)劃.........................................................................................................275.1行銷目標(biāo)行銷目標(biāo).............

16、...................................................................................................275.2行銷策略行銷策略............................................................................................................

17、....275.35.3定價策略定價策略................................................................................................................285.3.1現(xiàn)在市場情況現(xiàn)在市場情況.....................................................................

18、...................................285.3.2產(chǎn)品定價產(chǎn)品定價................................................................................................................295.4銷售額預(yù)測銷售額預(yù)測...........................................

19、.................................................................305.5市場推廣市場推廣................................................................................................................325.5.1目標(biāo)目標(biāo)...................

20、.....................................................................................................325.5.2策略策略............................................................................................................

21、............32網(wǎng)上推廣網(wǎng)上推廣...............................................................................................................................32網(wǎng)下推廣網(wǎng)下推廣.............................................................

22、..................................................................335.6渠道分銷渠道分銷................................................................................................................345.6.1目標(biāo)目標(biāo)..................