1、華東師范大學(xué)碩士學(xué)位論文錨定效應(yīng)的內(nèi)在機制及其在上市公司治理中的應(yīng)用研究姓名：姚欣申請學(xué)位級別：碩士專業(yè)：金融學(xué)指導(dǎo)教師：陸劍清20100401ABSTRACTWiththecontinuingdevelopmentandimprovementofthetheoreticalsystemofeconomicsandwimthedeepeningandexpansionofthemoderncapitalmarket，traditiona

2、lfinancetheorieshavenolongercorrespondedtothecurrentphenomenonofavarietyoffinancialrealitiesFurthermoretheymaybeonacollisioncourseinsomepartsThereforeBehavioralFinance，嬲anewbranchoftheoryandsubject，haSbeenmoreandmorespok

3、enofbyacademicianAlsotherearemanystudiesonthiskindof‘marketanomalies”fromthisviewpointHowevernowadaysmostofthedomestictheoristsjustfocustheirviewonreachingaconclusiontoaspecificheteromorphismwhetheritexistsornotTheyhaven

4、otmadeaprofoundanalysisofproblemintermsofinvestors’psychologyanddecisionmakingfeaturesInthisthesis，1wanttoaimatoneimportantbranchesofBehavioralFinance，AnchoringEffect，andmakeacomprehensiveandsystematicresearchAnchoringEf

5、fect，whichmeanspeoplegetusedtopredicteventsaccordingtopreliminaryinformationwhentheylive，investormakedecisionItistosaythatifwewanttoestimateaparticularcase，weshouldbeapttofindabeginningorreferencepointfirstlyconsideringt

6、heotherinformationafterthatThenwemayadjustourinitialdecisionthroughpossiblygivenfeedbackandacquiretheeventualsolutionatlastButwehavetopoiIltoutthatitistendtobringoutbiaSandproblemsofonekindoranotherinthisprocessofadjustm

7、entBoththeoristsandpractitionersinourcountrySOfarhavenbeenverylittleinvolvedinthispartofcontentThecharacteristicsofthisthesisaretobeginfromtheperspectiveofcognitivepsychologyandtoresearchtheinternalmechanismandprinciples

8、ofAnchoringEffectfirstofa11Then1wanttoinspectandverifywhetherweChinesehaveclearAnchoringEffectwhenwearesubjectsundertheChineseculturebackgroundbecausethiscross—culturaluniversalityandconsistencyofpsychologicalphenomenonh