1、1恒大全國(guó)項(xiàng)目銷售執(zhí)行管理手冊(cè)目錄綜述..............................................................................................................1111第一篇第一篇品牌價(jià)值品牌價(jià)值.........................................................................

2、.....................1212壹、壹、公司品牌公司品牌....................................................................12一、恒大集團(tuán)品牌..............................................................12恒大地產(chǎn)集團(tuán)簡(jiǎn)介.................................

3、.............................12恒大地產(chǎn)集團(tuán)發(fā)展歷程..........................................................13恒大地產(chǎn)集團(tuán)榮譽(yù)..............................................................14恒大地產(chǎn)集團(tuán)品牌傳播.....................................

4、.....................14二、易居中國(guó)品牌..............................................................15易居中國(guó)簡(jiǎn)介..................................................................15定義易居中國(guó).............................................

5、...................15背景易居中國(guó)................................................................15版圖易居中國(guó)................................................................17貳、貳、企業(yè)理念企業(yè)理念...........................................

6、.........................17一、恒大集團(tuán)企業(yè)理念..........................................................17二、易居中國(guó)企業(yè)理念..........................................................17參、參、愿景目標(biāo)愿景目標(biāo).........................................

7、...........................18一、恒大集團(tuán)愿景目標(biāo)..........................................................18二、易居中國(guó)愿景目標(biāo)..........................................................18第二篇第二篇團(tuán)隊(duì)要求團(tuán)隊(duì)要求.....................................

8、.........................................................1919壹、壹、組織架構(gòu)組織架構(gòu)....................................................................19一、恒大易居大客戶部的銷售管理職能...........................................201.工作目標(biāo)：........

9、........................................................202.工作內(nèi)容：................................................................203.職能定位：................................................................20二、城際公司項(xiàng)目營(yíng)銷負(fù)責(zé)人的崗位

10、職責(zé)..........................................20三、恒大全國(guó)項(xiàng)目案場(chǎng)組織結(jié)構(gòu)..................................................21貳、貳、選聘標(biāo)準(zhǔn)選聘標(biāo)準(zhǔn)....................................................................233恒大全國(guó)項(xiàng)目銷售執(zhí)行管理手冊(cè)?電話接聽電話接聽..

11、................................................................33?客戶接待客戶接待..................................................................33?項(xiàng)目介紹、模型講解和樣板房、工地帶看項(xiàng)目介紹、模型講解和樣板房、工地帶看......................................34

12、?服務(wù)提供服務(wù)提供..................................................................34?客戶跟蹤客戶跟蹤..................................................................35三、營(yíng)業(yè)后.............................................................

13、.......35四、禁止事項(xiàng)..................................................................36第三篇第三篇案場(chǎng)環(huán)境案場(chǎng)環(huán)境..............................................................................................3838壹硬件要求硬件要求................

14、......................................................38貳、軟件要求貳、軟件要求......................................................................38叁、環(huán)境要求叁、環(huán)境要求....................................................................

15、..39第四篇第四篇管理制度管理制度..............................................................................................4040壹、培訓(xùn)制度壹、培訓(xùn)制度......................................................................40一、培訓(xùn)目的..............

16、....................................................40二、培訓(xùn)對(duì)象..................................................................40三、培訓(xùn)要求..................................................................40四、培訓(xùn)時(shí)間............

17、......................................................40五、培訓(xùn)考核..................................................................40六、培訓(xùn)檢查..................................................................41七、檢查時(shí)間..........

18、........................................................41八、檢查方式..................................................................41九、項(xiàng)目新進(jìn)人員培訓(xùn)和考核....................................................411.培訓(xùn)時(shí)間...............

19、...................................................412.培訓(xùn)目標(biāo)：................................................................413.培訓(xùn)內(nèi)容：................................................................414.項(xiàng)目新進(jìn)人員培訓(xùn)內(nèi)容細(xì)分：......

20、..........................................425.培訓(xùn)方式：................................................................426.考核方式：................................................................427.上崗方式：.......................