1、淺析國(guó)元證券公司證券經(jīng)紀(jì)業(yè)務(wù)摘要隨著證券經(jīng)紀(jì)業(yè)務(wù)自由競(jìng)爭(zhēng)時(shí)代的來臨，證券市場(chǎng)的快速發(fā)展，已經(jīng)使得我國(guó)證券經(jīng)營(yíng)機(jī)構(gòu)主要賴以生存的經(jīng)紀(jì)業(yè)務(wù)盈利模式發(fā)生極大的變革。本文通過國(guó)元證券公司的實(shí)地調(diào)查，認(rèn)為該證券公司的經(jīng)營(yíng)成本居高不下，證券經(jīng)紀(jì)人的綜合素質(zhì)不高，公司優(yōu)質(zhì)客戶業(yè)務(wù)開發(fā)中存在各種問題，以及公司對(duì)中小散戶市場(chǎng)開發(fā)的滯后都給證券市場(chǎng)的發(fā)展帶來阻礙?；诖?，建議券商應(yīng)以證券經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型為突破口加快轉(zhuǎn)型步伐，用特色服務(wù)吸引客戶，提高證券經(jīng)紀(jì)人的

2、綜合素質(zhì)，適當(dāng)引入對(duì)經(jīng)紀(jì)人的長(zhǎng)期激勵(lì)制度。關(guān)鍵詞：國(guó)元證券證券經(jīng)紀(jì)業(yè)務(wù)經(jīng)紀(jì)人激勵(lì)制度目錄引言...................................................1一、國(guó)元證券經(jīng)紀(jì)業(yè)務(wù)的現(xiàn)狀...................................2（一）國(guó)元證券的概況.......................................2（二）國(guó)元證券經(jīng)紀(jì)業(yè)務(wù)狀況..........

3、........................2二、國(guó)元證券公司內(nèi)部業(yè)務(wù)發(fā)展存在的問題...................4（一）國(guó)元證券經(jīng)營(yíng)成本居高不下..............................4（二）公司內(nèi)部員工素質(zhì)不高.................................4（三）優(yōu)質(zhì)客戶業(yè)務(wù)開發(fā)中存在的問題..........................5（四）對(duì)中小散戶市場(chǎng)開發(fā)的滯后....

4、..........................6三、國(guó)元證券經(jīng)紀(jì)業(yè)務(wù)存在不足的原因分析...................7（一）經(jīng)紀(jì)業(yè)務(wù)未能適時(shí)轉(zhuǎn)型.................................7（二）證券市場(chǎng)過度競(jìng)爭(zhēng)導(dǎo)致證券公司服務(wù)結(jié)構(gòu)轉(zhuǎn)型緩慢............7（三）證券公司績(jī)效考核制度的短期化..........................7四、發(fā)展國(guó)元證券經(jīng)紀(jì)業(yè)務(wù)的對(duì)策建議........

5、...............9（一）以經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型為突破口，加快轉(zhuǎn)型步伐...................9（二）用特色服務(wù)吸引客戶以增加營(yíng)業(yè)利潤(rùn).......................9（三）逐步提高證券經(jīng)紀(jì)人的綜合素質(zhì)..........................10（四）適當(dāng)引入對(duì)經(jīng)紀(jì)業(yè)務(wù)人員的長(zhǎng)期激勵(lì)機(jī)制...................10五、結(jié)論.............................