1、學校代碼：10270分類號：C913學號：1525)2582III]tlIl!I／IIIllLHIIlIILIIIY3258280上磣腳范大墨碩士專業(yè)學位論文金融機構(gòu)聲譽安全事件輿情傳播的社會網(wǎng)絡(luò)結(jié)構(gòu)測度與分析——以“e速貸”事件為例學院；直堂瞳專業(yè)學位類別：金融硒專業(yè)領(lǐng)：唆：壘融I金融綺讓當建摸2論文類型：塞倒鹽蚯研究生姓名：昱囊坐指導教師：崔亙壁完成日期：!Q!Z生3旦MeasurementandAnalysisofPublicOp

2、inionSpreadinEmergenciesofFinancialInstitution’SReputationBasedontheSocialNetworkTheory：AnEmpiricalStudyon‘‘ESudai’’AccidentAbstractWiththerapiddevelopmentofIntemetinChina，thenetworkhasalreadybecomeindispensableinthemode

3、mlifeasanimportantcomponent，andwiththeeconomicsocietydevelopingafterreformingandopeningup，somenegativeeffectsareadmittedwhiletheeconomyisdeveloping，andthusresultingthefrequentnetworkemergencies，SOthatnetworkpublicopinion

4、offinancialnetworkemergencieshasbecomeaseriousproblemthatcannotbeignoredThenetworkpublicopinionof”ESudai”financialnetworkemergenciesisthemainobjectofthisstudyBycollectingtheinformationtransmissiondataofthereportaboutfina

5、ncialinstitutionnetworkemergenciesandtakingitasthebasisofempiricalresearch，thepattemsofpublicopiniontransmissionbythetheoryofSocialNetAnalysis(SNA)arestudiedTheresearchresultsaremoretheoreticalstringencyforsupportingdata

6、andmodels，andasaspectofthetheoryquantitativestudyisabundantThenbylearningtheevolvementruleofpublicopiniontransmission，thecounterplanandsuggestforthesolutionofnetworkemergenciesareputforwardItalsoprovidesthereferenceforde

7、alingwithotherfinancialnetworkemergenciesCombinedwiththeknowledgeofpublicmanagement，thisarticleusesdocumentaryanalyticalmethod，socialnetanalyticalmethod，andstatisticalanalyticamethodtesearchthe”ESudai”financialnetworkeme

8、rgenciesFirstlythearticleintroducesthestudyofonlinepublicopinionsevolution，therelatedconceptsofsocialnetworkanalysismethodsandtheSocialNetworkAnalysis(SNA)Secondlybasedonthe”ESudai”financialnetworkemergencies，theevolveti