1、中南大學(xué)碩士學(xué)位論文鞍鋼股份有限公司國內(nèi)營銷戰(zhàn)略研究姓名：壽永軍申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：沈超紅20080601ABSTRACTInrecentyears，thejointreorganizationofironandsteelenterpriseshasmadenewprogress，economicoperationqualityandefficiencymarkedlyimprovedButtherearealso

2、someissuesofconcern，inthemain，fuelandrawmaterialspricesledtorapidgrowthincorporatecosts；industry—widecapacityexpansionmomentumhasnotchanged；resources，energy，environment，thedevelopmentoftheindustry—wideconstraintsfurtheri

3、ntensify；theabilityofindependentinnovationisstillnotstrong，andthequalityandvarietyofsteelproductsalsoCallnotcompletelymeetthemarketrequirementsofthedevelopment；thetightmonetarypolicyhasincreasedpressureOiltheenterprisefu

4、ndAtthesametime，inthefaceofincreasinglyfierceinternationalcompetition，howtotrainthecoremarketingcapabilityhasbeenapressingtaskCompleteenterprisesmarketingstrategyisanimportantguaranteeforgoalsWhethermarketingstrategyissu

5、cessfurornotoftendeterminestheenterprise’SpotentialforfurtherdevelopmentInthispaper，weusePhilipKotlerMarketingTheorytoanalyzeontheexternalmarketingenvironmentoftheAISCshares，macroindustryenvironment，marketconditionsandmi

6、croscopiccompetitors；adoptingindustryleadersfromthemarketingstrategy，weanalyzethestatusquoofAISCsharestheexistingproblemsinthreeareas，marketingmix，organizationaldesignandcustomerserviceAcomprehensiveassessmentofcompany’S

7、strengthsandweaknesses，opportunitiesandthreatsisconductedbythemethodofSWOT0nthebasisofdataanalysis，weestablishamarketpositionbyusingmarketingmethods，whichisforhighendgoalandtreatsserviceasthecorecompetitivenessInlightoft

8、heexistingproblems，thearticlefocusesonaregion—orientedandcustomerorientedparallelchannelstrategy，stresseddifferentchannelstrategyandregularlyassessdealerchannelstomaintaintheoverallvitality；thedesignofmarketingorganizati