1、華中科技大學(xué)碩士學(xué)位論文阿華火腿公司網(wǎng)絡(luò)營(yíng)銷戰(zhàn)略研究姓名：徐靖申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張金隆20080427華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文IIAbstractSince modern society step into internet economy era, as the most typical application,E-commerce, has

2、 created a new business solution for every forward thinking companies.Internet Marketing is one of the most important business activities which represent thecore value of new-born E-commerce period. Venders usually take

3、advantages from theinfinity time dimension and space dimension provided by internet. Besides, customerscould participate the whole internet marketing process which base on “customer-centric”philosophy. More and more comp

4、anies have eye on Internet Marketing activities andthey believe it will play more important role in the future.Ahua ham company is the industry leader in the past few years. In recentyears,under the circumstance of incre

5、ased product management and other internalmanagement, in order to enhance development of domestic and overseas market, In viewof the Chinese ham industry sales characteristics, the author of enterprises use networkmarket

6、ing site for the marketing strategy, with its ham to help Ahua companies to breakthe bottleneck sales, enhance their market share. Let's discuss the four areas of the totaltext: Firstly, the dissertation describes th

7、e background of the topics, introduce thedomestic and international marketing and explain the tangible and intangible interestwhich bring by network marketing. Secondly, the article analysts about the ahua'management

8、 circumstances entirely, and pointed out that the Network Marketing will bethe development trend of enterprise's marketing .Thirdly, the article has a detailedanalysis of company’s network marketing strategy, from th

9、e strategic objectivesidentified, the target market segmentation, marketing strategy choices three areas,explain the implementation of enterprise network marketing strategy. In the end, furtherelaborated the implementati

10、on measures of companies network marketing, ranging frombusiness management, organizational change, performance Evaluation of NetworkMarketing.In the course of the study, The author use empirical research methods,compara

11、tive study methods, qualitative research methods, systems methods ,comprehensive use of network marketing and marketing management theory, elaboratedthe Ahua Ham's network marketing strategy and implementation measur