1、大連理工大學(xué)碩士學(xué)位論文裕欣公司發(fā)展戰(zhàn)略研究——基于競(jìng)爭(zhēng)與成長(zhǎng)的視角姓名：李玉新申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：胡祥培20070527裕欣公司發(fā)展戰(zhàn)略研究——基于競(jìng)爭(zhēng)與成長(zhǎng)的視角ResearchontheDevelopmentStrategyofYuXinCoLTD———btheEyeofCompetitionandGrowthAbstractYuXinCoLTDisa耐vatemanufactureenterpr

2、isewhichmajorsinthepartsandaccessoriesofconstructionmachincrysuch笛b11lldozerandmechanicaldiggerThecompanyfacestoughcompetitioninrecentyearslikemostofthecompaniesinthisindustryAchallengeinfrontofthecompany’smRllagcristOch

3、ooseandpracticeastrategytoincreasethecompany’Ss廿engminordertowininthemarketcompetifiomThispaperanalyzesthecompetitionstructureofconslrucfionmachineryindustryandresourcecondifionofYuXinCompanyBasedonaboveanalysis，thepaper

4、establishesthethreadoffuturedevelopmentandcompetitionstrategywhichisheIpfultOgivereferencetOothermanufacturecompaniesinconstrdctionmachineryindustryThepaperanalyzestheau刪tsim疵ionandfuturetendencyofconslructionmachineryin

5、dustryhomeandabroadatfirstThepaperthenanalyzesthecompetitionsm_lctureofcoonmachineryindustryundertheguidanceofcompetitionforcestheoryThepaperalsoanalyzess訂angths，weaknes辯s，opportuultiesandthreatsofthecompanyBasedonAbovea

6、nalysisthepaperputforwardthatthecompetitivestrategyofthecompanyshoIIldIncateatlowprices，highquaJityreinforcingmanagementlevelaccumulatingskillsandkeepingatightrelationwithclientsThefuturecompetitivestrategyofthecompanysh

7、ouldbaseonlowcostscompetitivestrategy，qualitycompetitivestrategyandcooperationcompetitivestrategyThepracticeofcompetitivestrategyneedsorganizationalcOor；din砸ionandtheen丘坨employee’SsupportIntermofYuXinCompanythesupportmea

8、吼峭ofthepY砌Icoofcompetitivestrategyincludestheadjustmentoforganizationstructure，thereinforcementofmanuYzctureandhumanIeSouivemanagementlevelandthecultivationofcorporatecultureKeyWords：Comt加cfionMachinery；Par／3andAcc瞄Iorie